Procedures for each website type

Procedures for each website type

Common procedure

(1)  Adding meta tags – Meta tag list to be added
A meta tag includes information such as content title, summary and unique links to allow quick identification of page information by browsers and search engines. A meta tag is required to use recommendation services as it includes numerous information about contents.

*For adaptive websites, please add the following meta tag list for both the PC and mobile versions. However, please make sure you do not add a different item_id for the same content when adding item_id meta tag for PC and mobile websites.

  • item_id: You must enter the unique key that you use to identify the item, and you can enter letters, numbers, or some special characters (& = _ / -.) up to 64 characters. Both PC and mobile must have the same item ID for the same item.
  • og:url: Enter the URL of the item as a canonical URL excluding any parameters you do not need.
  • og:title: Enter the title of the item.
  • og:description: Enter a summary of the item.
  • og:image: Enter the representative image of the item.
  • dable:author: Enter the author of the item.
  • article:section:Enter the category to which the item belongs. If the category structure is divided into secondary and tertiary, use section2 and section3.
  • article:published_time: Enter the item creation date in ISO 8601 format.
    • <meta property=”article:published_time” content=“2015-07-17T13:20:00+09:00”>
    • <meta property=”article:published_time” content=“2015-07-17T13:20:00Z”>
    • <meta property=”article:published_time” content=“20150717T132000Z”>
  • itemprop=”articleBody”: the tag that wraps the body to collect the item body.

(2)Meta tag location
Please insert the following meta tags in the item detail page. Meta tags are required to be inserted right before </head> code.

(3)Verify meta tag has been added correctly
You can check if the meta tags were successfully added by entering the URL debugging page

  • User-agent: For PC version, select “PC”; for mobile version, select “Mobile.” For responsive websites, select “PC.”
  • Service-type: Select the service type for your website.
  • URL: Click on a single content, copy and paste the URL.

1.Responsive website


Add widget script
Please apply for widget script issuance. As all widgets are created to work with responsive websites, please apply for separate UI sizes for the PC and the mobile version, respectively. If there are no separate applications, we will create an UI format that will yield the best results. Please look through the widgets provided by Dable in the Select Widget page before applying.

A widget may not be displayed immediately after adding the code. It will automatically be displayed after collecting sufficient recommendation items which may take up to a maximum of 24 hours.


2. Adaptive website


Add widget script
Please apply for widget script issuance. As widgets are created to be responsive, please apply for separate UI sizes for a PC and a mobile version, respectively. If there are no separate applications, we will create an UI format with the best results. Please look through the widgets provided by Dable in the Select Widget page before applying.

A widget may not be displayed immediately after adding the code. It will automatically be displayed after collecting sufficient recommendation items which may take up to a maximum of 24 hours.

3. AMP website


Add widget script
Please apply for widget code issuance. Refer to mobile-optimized UI when applying. .

A widget may not be displayed immediately after adding the code. It will automatically be displayed after collecting sufficient recommendation items which may take up to a maximum of 24 hours.

*유의: Add item_id value for each content in ITEM_ID_TO_BE_REPLACEDin the code.

Verify the type of website

Verify the type of website

1. Responsive website

A website made from a single template that is responsive to all display sizes. Not only is it made from a single template, but a single URL is responsive towards various screen resolutions of a mobile device or a PC browser.
If the server does not differentiate the PC and the mobile version, we offer a single service name and a widget that is responsive towards various screen resolutions.

2. Adaptive website

A website made from separate, individual templates depending on the type of device.
Generally, a separate URL is used for PC and mobile versions, respectively.
As such, we offer 2 service names, as well as exclusive widgets for both the PC and mobile versions within each service.

3. AMP(Accelerated Mobile Pages)

A page with rapid loading speeds under mobile environment.
Generally used for static contents such as news and blogs, it loads the primary contents website rapidly to improve user experience. To ensure fast loading, components such as Java scripts and CSS animations are limited.
As its structure differs from that of a general HTML page, Dable offers a different service as well.
If you run an AMP website, we will guide you to a different procedure in offering our services.

4. CMS(Contents Management Solution)

Dable has setting guide for CMS : Wordpres, Google Blogger.
If you are managing blog, you can check blog setting guide and apply for dable service.

Adding a new service to the account

Adding a new service to the account

1. Dable approves websites on an individual basis

If you wish to use a Dable service in addition to a previously approved website, please visit the application page to compile the application form. Even if you have an approved website, any new websites must fulfill Dable’s approval standards before adding them.

2. Multiple websites may be managed with one account.

If you already have an account, please enter your ID when making a new application. If you enter an existing ID, you can manage multiple websites with a single account. Should you wish for a separate, new account, please leave a message in the “Please enter your inquiry” section at the very bottom of the application page.

Media inquiry

Apply for Dable service

Please visit the application page on the Dable website to apply. After completing the application with correct information, we will get back to you within 48 business hours.

Once your application has been approved, an email detailing the account creation procedure will be sent to the email address given in the application form.

[Note] Please confirm that the website belongs to you, that the email is correct and whether you have entered your legal name.

How Dable differs from other ad services

How Dable differs from other ad services

1. Contents recommendation

The biggest difference between Dable and other ad network services is the existence of Contents Recommendation. Contents recommendation greatly benefits ad revenue.

[1] A site visitor generally lands on a specific contents page, not the main page of a website. Visitors who are unable to easily browse other types of contents are likely to leave the site immediately. Dable prevents such behavior by recommending contents that appeal to a visitor’s interest on the bottom, side (left and right) and/or the top section of the website through its personalized contents recommendation that analyzes the interest of a visitor.

[2] Contents recommendation can increase contents views per visitor by up to 8 times, increasing the probability that a visitor will click on ads. Contents recommendation can help generate more revenue for a media company.

2. Area

Dable offers Native Ads. Native ads are a type of ad that blend naturally into a website’s design and contents. Dable creates two effects by providing ads on contents recommendation area.

[1] Ads are shown on sections where visitors would concentrate their attention on, increasing the click rate. By including ads in the sections where contents are recommended, it reduces dislike for the ads while allowing revenues. 
[2] It does not interfere with the primary purpose of a user in visiting the site – contents consumption.

How Dable recommends contents

How Dable recommends contents

1 . Personalized contents Recommendation

Dable analyzes a visitor’s interests on a real-time basis. After searching for and matching contents within the site that corresponds with the visitor’s interests, Dable recommends appropriate contents tailored to an individual visitor’s interests. For instance, if someone who has a passion for cooking and has recently been interested in cars visits the site, Dable will recommend contents related to “cooking” and “cars.”

personal recommendation


2.  Related Articles Recommendation 

Contents that are similar to contents that a visitor is currently reading are recommended. By recommending contents that has the highest similarity with contents a visitor is reading based on the body of the contents, it entices the visitor with a particular interest on an issue to stay on the site.

relative recommendation


3. Hot articles Recommendation

The most popular contents among the site’s contents on a real-time basis are recommended. By recommending hourly or daily popular contents to a visitor without particular interest, the time spent on site can be increased. 

popular recommendation


4. Category best articles Recommendation

The most popular article within the category that is being read by a visitor is recommended. For instance, a visitor reading contents in the politics category is recommended the most popular contents within the politics category, while a visitor reading contents in the economy category is recommended the most popular contents within the economy category.  

category recommendation


5. Popular by gender Recommendation 

Most popular contents by gender are recommended. If a visitor reading a certain content is presumed to be female, contents that are widely read by females are recommended, and vice versa for male. Using tab-based widgets, article tabs that are popular with females are provided first for presumed females, while additional tabs provide contents that are popular with males.

gender recommendation


6. Popular by age Recommendation

Contents that are most popular by age group are recommended. Tabs are categorized into Younger than 20s, 30s, 40s and Older than 50s with “Popular by age” to allow browsing of diverse contents, as well as providing “Popular by target age” to show popular contents for an appropriate age group.

7. Perused articles Recommendation

An algorithm that recommends contents with the highest rate of perusal by a visitor within a site. It recommends contents with the greatest contributions to a visitor’s time of stay on a website. The recommended item is selected by comprehensively considering the number of visitors, length of the article and the time of stay.

careful read recommendation