Review Traffic Analysis – detail

Review Traffic Analysis – detail

Category Analysis

Traffic by categories according to the categories in your website.

User Action Analysis

User action records such as Item View, Search, Visit and so on.

Gender Analysis

Shows users by gender. Demographic data is an estimate based on data collected by Dable, so use it only as a reference.

Age Analysis

Shows users by age group. 

Review Ad performance

Review Ad performance

Publishers using Dable’s recommendation as well as ad widget can review ad outcome through the Ad Performance menu in the administrator dashboard.

Today so far

Review today’s ad revenue. Ad revenue will change depending on the time the data was reviewed. You can compare today’s ad revenue to yesterday’s data. It also displays expected monthly revenue. In addition, it displays in real-time which ad in which widget is being clicked on.

Daily Report

Displays daily ad revenue for the selected period. For a widget that includes an ad, you can review the number of impressions and viewable impressions, viewable impression rate, number of clicks, vCTR, CPC, CPM, vCPM and expected revenue. Expected revenue does not consider clicks via invalid traffic and as such is not the confirmed amount. If you are using multiple widgets, you can review outcomes per widget.

Monthly Report

Displays monthly ad revenue for the selected period. You can review the confirmed revenue that excludes invalid traffic revenue from the expected revenue for the appropriate month.

Daily Report – All Sites

If multiple service names (websites) are registered to an account, you can review the daily revenue from all service names (websites)..

Monthly Report – All Sites

If multiple service names (websites) are registered to an account, you can review the monthly revenue from all service names (websites).

Ad Performance – All Sites

If multiple service names (websites) are registered to an account, you can review the revenue per service name (website).

Payment schedule for publishers

Payment schedule for publishers

1. Settlement schedule for corporate media companies

Ad revenue is paid out using the following 3-step procedure.

  •  Step 1: Dable → Media: Email on ad revenue for the previous month is sent out by the 5th business day of each month
  • Step 2: Media → Dable: Tax invoice for the ad revenue issued by the 10th business day of each month
  • Step 3: Dable → Media: Ad revenue is paid out by the 15th business day of each month

2. Settlement schedule for individuals

Ad revenue is paid out using the following 2-step procedure.

  • Step 1: Dable → Media: Email on ad revenue for the previous month is sent out by the 5th business day of each month
  • Step 2: Media → Dable: Final amount of media revenue share portion (50% of ad revenue) minus tax and sales from invalid revenue is paid out by the 15th business day of each month

3. Settlement schedule for individuals residing overseas

Ad revenue is paid out using the following 2-step procedure.

  • Step 1: Dable → Media: Email on ad revenue for the previous month is sent out by the 5th business day of each month
  • Step 2: (if account information has been entered) Dable → Media: Ad revenue for 3 months is paid out on the first month of each period (January, April, July, October) by the 15th business day of each month

4. Payment outside of schedule

Please note that Dable does not pay out ad revenue in advance outside of established settlement schedule.

Adjusting number of widgets

Adjusting number of widgets

Too many widgets on a single page has two adverse effects. It interferes with a user’s content consumption and has a negative effect on individual widget outcome.

Interfering with a user’s content consumption

First, interfering with a user’s content consumption leads to a worse user experience. This naturally results in lower return visit rates and decreased sales. 

Negative effect on individual widget performance

Indiscrete display of widgets increases the possibility of displaying the same recommendation items and ads. Displaying identical items brings about lowered CTR for individual widgets and can ultimately lead to decreased sales.


Dable recommends a maximum of 5 widgets in a single page. Please note more than 6 widgets in a single page is prohibited by Dable policy.

Widget features

Widget features

Zoom-In — Enlarge the image by placing the mouse over the thumbnail. If you move the mouse to an area other than a thumbnail, the image that has been enlarged will be reduced.

Smart Resizing — Automatically resize the image to match the optimal image proportion (16:10) for the widget. You can minimize the cut-off area.

You can add the additional information using other features of widget in Admin dashboard.

Summary — Provide summarize information about article before user click the slot.

Registered Date — You can add the registered date of articles.

Author — You can add the author of articles.

Category — You can add the category of articles.

Content block — If user no longer wants to see the article or advertisement recommended in the widget, user can block the content directly button when you mouse over the item.

Widget optimization

Widget optimization

1. Article_bottom widget

A widget that is most effective when placed at the end of a content, or in the bottom section of a content.
As contents that target the interests of a visitor are recommended while at the same time providing ads that is related to the body of the contents, the bottom section is the best location for maximizing ad revenue.
Please take care of the location as adding this widget to the top section may have an adverse effect on the purpose of the visitor and result in an early exit.

2. Sidebar widget

A widget that is optimized for side areas (left and right of the body). You can use this widget in addition to the bottom section widget to increase ad revenue. If you are using a theme among CMS that do not provide side areas, left or right widgets may not show..

3. Secret widget

A secret widget is shown when a visitor who has consumed a content up to the mid- or bottom sections scroll back up to the top.
The widget is hidden when first landing on the page and is only displayed when a visitor has consumed the content to a certain point then scroll back up, and is best located immediately before or after the content title.
It can be used simultaneously with the bottom section widget to serve both a visitor who has read the entirety of the content or a visitor who scroll back up after reading a content halfway through.


4. In-article widget

이As its name implies, this widget is displayed in the midst of the body.
It can be difficult to cater to visitors who close the window after reading a content halfway through using the bottom section widget or the secret widget.
By using the in-article widget, recommended contents and native ads are displayed together in the middle of a content to entice a visitor to a different content or click on an ad.


5.  Infinite feed widget or Full-width widget

Infinite feed widget and bottom section full widget is best used at the very bottom section of a websites, generally a location that is difficult to generate revenue. 

[1] An infinite feed widget increases the widget slot number as a visitor scrolls down, displaying contents and ads according to the wants of a reader. This allows 120% utilization of the bottom-most section, an area with the lowest revenue rate.

인피니트 피드 위젯

[2] A Full-width widget is a widget developed for the bottom-most section as with the infinite feed widget, and is designed to occupy 100% of a website’s horizontal area. With an eye-catching look designed to attract visitors, it has an UI layout to give contents a rich feeling, 


Deleting an account

How to delete an account

How to delete an account

please send an e-mail to following address:

  • media@dable.io

Ad revenue payment after deleting the account

If you wish to stop using Dable service, cumulative ad revenue is paid out the following month to using the registered account information.
If account information is incorrect, it may delay the settlement procedure. 


Personal information retention after account deletion

Personal information collected for the purpose of service provision is deleted after deletion.


Applying for additional accounts

Applying for additional accounts

Applying through e-mail

please send an e-mail to following address:

  • media-kr@dable.io

* Register multiple service names in a same account to conveniently check outcomes.    

Examples of using additional account

  • Managing a team blog where each staff needs to review independent outcomes
    • An account that can only review recommendation report
    • An account that can only review ad report
  • Sharing certain elements of an outcome with other departments for collaboration purposes
    • An account that can only review recommendation report
    • An account that can only review ad report
  • Requiring an account for designing purposes to create a widget that fits well with UI
    • An account that modify widgets can be applied for

Modifying account information

Modifying account information

ID

If you want to change your account id, please send an e-mail to following address:

  • media@dable.io

Password

(1) Go to the Admin dashboard. Use the default password to enter the screen where you can modify account information. Enter the new password, then you can use the new password from next log in.

(2) Use “Forgot Password?” button in Admin dashboard. Use the ID and email you entered during Dable registration to be issued a temporary password. Use the procedure detailed in (1) to change your password after logging in with the temporary password.