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How Dable differs from other ad services
1. Contents recommendation
The biggest difference between Dable and other ad network services is
[1] A site visitor generally lands on a specific contents page, not the main page of a website. Visitors who are unable to easily browse other types of contents are likely to leave the site immediately. Dable prevents such behavior by recommending contents that appeal to a visitor’s interest on the bottom, side (left and right) and/or the top section of the website through its personalized contents recommendation that analyzes the interest of a visitor.
[2] Contents recommendation can increase contents views per visitor by up to 8 times, increasing the probability that a visitor will click on ads. Contents recommendation can help generate more revenue for a media company.
2. Area
Dable offers Native Ads. Native ads are a type of ad that blend naturally into a website’s design and contents. Dable creates two effects by providing ads on contents recommendation area.
[1] Ads are shown on sections where visitors would concentrate their attention on, increasing the click rate. By including ads in the sections where contents are recommended, it reduces dislike for the ads while allowing revenues.
[2] It does not interfere with the primary purpose of a user in visiting the site – contents consumption.