Remarketing is a targeting option that can be set for conversion actions tracked by Dable scripts.
Several scenarios can come out based on the conversion scripts installed on the landing page.
- To use remarketing, you should have Dable conversion script installed on your landing page.
- Conversion script installation guide can be found on the Conversion Script menu.
- If you narrow your target too much when there is not enough target user (e.g. campaign has just started), reach and budget spending may decrease significantly.