FAQ

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FAQ

If you collect leads in your campaign while targeting Korea, you must provide a URL that links to your Privacy Policy.

According to the Personal Information Protection Act, advertisers running lead collection campaigns (i.e. campaigns collecting users’ personal data such as names, phone numbers, email address, etc.) targeting Korea must include the ‘Agreement of Collection and Usage of Personal Information checkbox and a URL that links to the advertisers’ Privacy Policy in the lead collection form.

  • Personal data: Personal data is any information that relates to an identified or identifiable living individual. Examples of personal data include the individual’s name, identification card number (residence registration number) or images. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data (Article 2, Clause 1 of Personal Information Protection Act).

A privacy policy must include the following information. If any changes are made, it must be disclosed to users and advertisers must get the users’ consent (Article 15, Clause 2 of Personal Information Protection Act).

  1. Purpose for which the advertisers will collect or use the personal data
  2. The categories of personal data concerned
  3. The length of time for which the personal data will be stored or used
  4. The fact that the users have the right to refuse and if disadvantages follow, the details of such disadvantages

See examples

This post is also available in: 한국어