Explore the Marketing Dashboard

This post is also available in: 한국어

Explore the Marketing Dashboard

Dable’s Marketing dashboard is a place where anyone can create and run a campaign. On this dashboard, you will be able to see various data such as campaign performance reports and media insights to help optimize your campaign.

To access the marketing dashboard you must first create an account. There are two types of accounts – one is an advertiser account for advertisers who run campaigns by themselves, and the other is an agency account for agencies who run campaigns on behalf of advertisers.

Once your account is approved, you can log in to the Marketing dashboard. The first page you will see is the Home page. You can check important data such as total budget and performance at a glance. The following is an overview of the Home page.

💡 Some of the features or menus in the dashboard may not appear to some users depending on their account type and permission level. So you may not be able to find some of the features explained below.

Advertiser account

① Username and domains

② Account number, notification, user settings

  • Account number: Unique number for the advertiser account.
  • Notification: Click the bell icon to see important notifications. We send notifications on budget management, campaign status and content review results.
  • User settings: Name used for creating the account or user permissions will appear. You can change your password by clicking on this button.

③ Menu

  • Home : Go to Home.
  • Content : Create and manage content.
  • Campaign : Create and manage campaigns.
  • Performance : See the campaigns’ performance.
  • Media Insight (Beta): See what types of articles have been most viewed by users who clicked on your ad last week. Only works when you installed Dable’s conversion script on your landing page.
  • Billing : Make payment and request refund.
  • Lead Collection : Check the leads collected from lead-collecting campaigns created by Dable’s Editor.
  • Content Creation Service : Request for content creation service and review the proposals. This service is currently available in Korea only.
  • Conversion Script : See which conversion scripts advertisers can use. You can verify the installation in the ‘Verify Installation’ tab.
  • Help Center: Contact Dable directly by clicking ‘Contact Us’. ‘Advertiser Support’ will take you directly to the support page.
  • Settings: Configure various settings such as language, business registration info, email notifications, and API.

④ Budget snapshot

  • Total Budget: Shows current balance. When clicked, you will be directed to the Billing page.
  • Max. Daily Budget: Total amount of currently activated campaigns’ daily budget.
  • Today’s Spent: Total amount spent today.

⑤ Active Campaign, Active Content

You can see the total number of campaigns/content and the number of activated campaigns/content. Click each tab to go to respective tabs. Click ‘Create’ to go to the campaign/content creation page.

⑥ Yesterday’s Performance, 14 Days Performance

You can directly check Yesterday’s and last 14 Days Performance without going to the Performance page.

  • Yesterday’s Performance What you can see: Viewable impressions, vCTR, amount spent Yesterday’s data and comparison data (compared with previous day) are provided
  • 14 Days Performance What you can see: Impressions, viewable impressions, clicks, vCTR, CPC, costs, conversion count, conversion rate, CPA Conversion count and CPA are provided in total of all conversion actions that occurred. You can compare up to 4 metrics at once. Hover the mouse over the graph to see detailed data for a given date.

⑦ Active Campaign Performance

  • You can directly check the performance of the last 14 days of active campaigns.
  • Performance data is the total of all active campaigns’ performance data.
  • Click the name of a campaign to move to its campaign page.
  • Click ‘Create Campaign’ to create a new campaign.
  • Click ‘See Performance of All Campaign’ to go to the Performance page showing each campaign’s performance for the last 14 days.

⑧ Popular Content

  • You can see the top 3 active content in terms of vCTR.
  • Click ‘Create Content’ to create a new content.
Agency account

① Username and domains

You can see the overview of all managed campaigns’ performance by clicking ‘+Manage All Ad Accounts’. You can also manage users and transfer accounts.

② Account number, notification, user settings

  • Account number: Unique number for the advertiser account.
  • Notification: Click the bell icon to see important notifications. We send notifications on budget management, campaign status and content review results.
  • User settings: Name used for creating the account or user permissions will appear. You can change your password by clicking on this button.

③ Menu

  • Home : Go to Home.
  • Content : Create and manage content.
  • Campaign : Create and manage campaigns.
  • Performance : See the campaigns’ performance.
  • Media Insight (Beta): See what types of articles have been most viewed by users who clicked on your ad last week. Only works when you installed Dable’s conversion script on your landing page.
  • Billing : Make payment and request refund.
  • Budget Allocation: Allocate budget to each advertiser account as needed.
  • Lead Collection : Check the leads collected from lead-collecting campaigns created by Dable’s Editor.
  • Content Creation Service : Request for content creation service and review the proposals. This service is currently available in Korea only.
  • Conversion Script : See which conversion scripts advertisers can use. You can verify the installation in the ‘Verify Installation’ tab.
  • Help Center: Contact Dable directly by clicking ‘Contact Us’. ‘Advertiser Support’ will take you directly to the support page.
  • Settings: Configure various settings such as language, business registration info, email notifications, and API.

④ Budget snapshot

  • Total Budget: Shows current balance. When clicked, you will be directed to the Billing page.
  • Max. Daily Budget: Total amount of currently activated campaigns’ daily budget.
  • Today’s Spent: Total amount spent today.

⑤ Active Campaign, Active Content

You can see the total number of campaigns/content and the number of activated campaigns/content. Click each tab to go to respective tabs. Click ‘Create’ to go to the campaign/content creation page.

⑥ Yesterday’s Performance, 14 Days Performance

You can directly check Yesterday’s and last 14 Days Performance without going to the Performance page.

  • Yesterday’s Performance What you can see: Viewable impressions, vCTR, amount spent Yesterday’s data and comparison data (compared with previous day) are provided
  • 14 Days Performance What you can see: Impressions, viewable impressions, clicks, vCTR, CPC, costs, conversion count, conversion rate, CPA Conversion count and CPA are provided in total of all conversion actions that occurred. You can compare up to 4 metrics at once. Hover the mouse over the graph to see detailed data for a given date.

⑦ Active Campaign Performance

  • You can directly check the performance of the last 14 days of active campaigns.
  • Performance data is the total of all active campaigns’ performance data.
  • Click the name of a campaign to move to its campaign page.
  • Click ‘Create Campaign’ to create a new campaign.
  • Click ‘See Performance of All Campaign’ to go to the Performance page showing each campaign’s performance for the last 14 days.

⑧ Popular Content

  • You can see the top 3 active content in terms of vCTR.
  • Click ‘Create Content’ to create a new content.

This post is also available in: 한국어