Creating lead collection forms

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Creating an effective lead collection form

Set up custom questions with the Lead Form Template.

When using ‘Dable Content’ ad type (Article/Mini Contents), you can create customer lead collection window by configuring a simple form.

How to create an effective lead collection form

1. Summarize the value of your ad contents.

  • Tell users why they should share their information.
  • Clearly explain your brand and product and encourage users to share their feedback.

2. Set up custom questions

  • Click the ‘Add Custom Field’ button to add your own questions.
  • Identify what the users want, and provide them with appropriate questions and info.
  • Abandon rate falls when users see contents they want.

3. Do not put pressure users.

  • Don’t confuse the users with meaningless or excessive questions.
  • Try to add the most important and essential questions.

​4. Make the users expect for your call.

  • Use the ‘Preferred Contact Time’ element under ‘Input Element Settings’.
  • Ask users when they want to be contacted so they can expect for your call. It will be helpful to secure customers who really want your service.

5. Be in the users’ shoes.

  • Preview the lead collection form to see if everything is ok.
  • Check if the image is not broken or product description is good.

If you collect leads in your campaign while targeting Korea, you must provide a URL that links to your Privacy Policy

According to the Personal Information Protection Act, advertisers running lead collection campaigns (i.e. campaigns collecting users’ personal data such as names, phone numbers, email address, etc.) targeting Korea must include the ‘Agreement of Collection and Usage of Personal Information checkbox and a URL that links to the advertisers’ Privacy Policy in the lead collection form. 

  • Personal data: Personal data is any information that relates to an identified or identifiable living individual. Examples of personal data include the individual’s name, identification card number (residence registration number) or images. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data (Article 2, Clause 1 of Personal Information Protection Act).

A privacy policy must include the following information. If any changes are made, it must be disclosed to users and advertisers must get the users’ consent (Article 15, Clause 2 of Personal Information Protection Act).

  1. Purpose for which the advertisers will collect or use the personal data
  2. The categories of personal data concerned
  3. The length of time for which the personal data will be stored or used
  4. The fact that the users have the right to refuse and if disadvantages follow, the details of such disadvantages

See example

This post is also available in: 한국어