CPC Setting

If your ad’s performance is higher in certain media category or site, you can increase CPC so that your ads can be prioritized to be exposed on that category or site.

Campaign should be created already; you cannot change CPC while creating a new campaign.
CPC cannot be lower than the account’s minimum CPC.

1. Set CPC by Media Category

Basic Setting

On the Campaign Management page, check Basic Settings under the Change Max CPC Settings menu.

You can adjust CPC for PC and Mobile.

Detailed Setting

On the Campaign Management page, check Detailed Settings under the Change Max CPC Settings menu.

You can set CPC by device and change CPC for each media category.

2. Set CPC by Site

On the Campaign Management page, check Set CPC by Site.

You can adjust CPC by each site.

Performance Details

You can change CPC based on collected data so that your ads can be prioritized to be exposed to certain media.