A/B Test

A/B test is one of the perfect testing methods to see what your potential customers are responding at. In the Performance page, you can identify the best option among two or more different options. For example, with A/B test you can identify which image and ad text are most effective, and which media category or device shows the highest performance.

  1. Select one parameter for your test. You must select only one parameter for one test.
    1. Create one or two campaigns and make all the settings identical except for the parameter you wish to test. For example, if you wish to test the difference in performance between ‘news articles’ and ‘community sites,’ create two campaigns that have all the settings such as CPC, creatives, time, location, etc. identical but for media.
  2. Run the campaigns for at least 3~7 days.
  3. Analyze the results in the Performance page.
  4. You can change budget or adjust campaign settings based on the results.

You can use the following as parameters for the A/B test.

  • Ad title
  • Ad image (thumbnail)
  • Landing page
  • Media category
  • Location
  • Device

Verifying Script Installation

Verifying Script Installation

In the Verify Installation page, you can check the installation status and data for debugging (if needed).

Script Type In the Script Type cell, you can see what kind of scripts are installed in your website. Script name will be shown if the script works normally.  

Status In the Status cell, you can see whether the script is active or not. ‘Active’ will be shown for scripts that are properly installed and collecting logs. Last log collection time is also shown, which is one hour from now. If a script is showing ‘Warning’ in the status cell it means the script has not been collecting any data for the last 24 hours. If this is the case, you need to check whether the script has been installed properly. 

Compared to the Previous Day In this cell, you can see a trend by comparing a script’s action data collected on the previous day during the same time period (24 hours). For example, if you check this data on June 22 10 AM, the cell will show data comparing ‘June 20 10 AM to June 21 10 AM’ with ‘June 21 10 AM to June 22 10 AM.’ Check how your script has been working in the recent past.

Details If your script is Active, you can say that it is working normally. In this cell, you can see the URL of where your script is located at. For example, if you installed ‘viewcontent’ script on your ad’s landing page, the script will be activated when users reach the landing page. Then the Details cell will show that URL with further data including time and device type. You can use this information to check if your script has been installed in the correct location.

Installing Conversion Script

Installing Conversion Script

You can track actions that people take on your website and optimize your ad performance by using Dable’s conversion script. See what kind of actions users are taking on your website.

  • Each ad account has its own conversion script.
  • To see the conversion script for your ad account, click on the ‘Conversion Script’ menu on the left side of the dashboard.

PageView Script & Event Script Dable recommends at least two scripts to be installed for tracking purposes.

PageView Script (Required) PageView Script is a must; it should be installed to collect logs from your website. PageView script is installed on the entire website or ad’s landing page. We highly recommend that you place this script in website’s header so it can be used on all pages. 

<!-- Begin Dable Script / For inquiries, contact support@dable.io -->
(function(d,a,b,l,e,_) {
dablena('init', 'dable.io');
dablena('track', 'PageView');
<!-- End Dable Script / For inquiries, contact support@dable.io -->

*These codes are examples. You can check your own script in the dashboard.

Event Script An event refers to an action performed by users within your website. You will be tracking this event. Events can be signing up, making a purchase, searching for an item or adding an item to shopping cart. Select a conversion type you wish to measure in your ad campaign. Dable provides several custom conversion trackings to meet most of your measuring needs. For example, if your ad campaign is focused on collecting user DB, you need to track a user action of entering and sending personal information on the landing page. In this case you can use ‘Signup or DB input success page’ script. Generally you install this script in the ‘input success page’ where a user is led to after entering his/her information, but you can also track this action by tracking a button click in case you do not have a destination URL.

<!-- Begin Dable Script / For inquiries, contact support@dable.io -->
(function(d,a,b,l,e,_) {
dablena('init', 'dable.io');
dablena('track', 'CompleteRegistration');
<!-- End Dable Script / For inquiries, contact support@dable.io -->

*These codes are examples. You can check your own script in the dashboard.

Understanding Performance Data

Understanding Performance Data

This is an overview of indices used in the Performance page.

  • Impressions: Number of times users have reached a page of a site where the ad was displayed.
  • Viewable Impressions: Number of times users have reached an area where the ad was displayed. It refers to users’ actual viewing of ads and is a basis for calculating CTR.
  • Clicks: Indicates how many times users have clicked your ad.
  • vCTR: This is calculated by dividing Clicks by Viewable Impressions.
  • CPC : Cost per click. CPC is the actual price you pay for one click, not a bidding price
  • Spent: Total amount spent in the campaign.

The following indices can be found on your performance data when you set up conversion tracking for specific user actions/events and such events occur. To track conversions, you need to install Dable’s conversion script or implement Mobile App Attribution Tool.

  • The following indices will appear on your performance data based on the events you are tracking. : view, search, cart, wishlist, checkout, add payment info, purchase, lead, registration, install, re-install, re-engagement, login, app-open, sns, event1, event2, event3
  • Conversions(all):This is the sum of all conversion events.
  • Conversion Rate: This is calculated by dividing the number of conversion by the number of clicks.

If you created your content by using Dable Content, conversion actions/events will be automatically tracked even if you did not install Dable’s conversion script. The following explains when a tracking event is collected:

  • Leads: A lead is collected when a user leaves the page by clicking on a logo, an image, a ‘Share via SNS’ button or a play button on a video.
  • SNS Sharing: SNS Sharing is collected when a user clicks a ‘Share via SNS’ button’ in the article type page .
  • Sign up & Enter information: If you use the lead collection form, a conversion is calculated when a user submits his/her info. This info can be found under the Lead collection menu in the marketing dashboard.

Related Guide

Analyzing Performance Data

Analyzing Performance Data

In the Performance page, you can search and analyze your campaign data. Performance data is updated everyday around 2-3 AM.

Search Criteria
You can search performance data using the following criteria. 

  • Media Type: See data by media type. All media here are included in the Dable network.
  • Site: See data by site. All sites here are included in the Dable network.
  • Campaign: See data by campaign.
  • Device: See data by device.
  • Content: See data by content.

How to Find the Performance Page

  • On the left side of the Dable dashboard, look for ‘Performance.’

Set Date

  • You can click on the date tab to adjust the date.
  • Default value is ‘All’ for Campaign, and ‘last two weeks’ for Date.

Select Campaign

  • You can select a campaign and see specific data per each criteria.

Select Ad status

  • You can select ad status and see specific data per each criteria

Export Data

  • You can Copy data or Download data as Excel.

How to Run an Ad Campaign

How to Run an Ad Campaign

1. Create a Dable Ad Account

You need a Dable ad account to run an ad campaign. If this is your first time creating an account, you can sign up on Dable’s homepage.

Create an account

  • Please enter all the information correctly in the sign-up page.
  • New account creation requests are reviewed within 1 business day (24 hrs).
  • You will receive an email once the request is approved.

2. Budget Management

To see Dable’s business license and bankbook, please go to the Marketing dashboard and click ‘Payment History’ under ‘Billing’.
Payment options are different depending on the account type.

More on budget management

  • When adding money to your account, please upload your business license in the ‘Settings’ page in the dashboard.
  • You can create content even if there is no money in your account.

3. Create Content

Upload images you will use in the ad and enter the title.

  • To create content, you must have a landing page, an ad title and an image (thumbnail image).
  • Make sure your ad image is in the context of the page the ad is live on. Click here to see Dable’s Content Review.
    – Ad Image (Thumbnail image): 640*400px, Files should be 2MB or less, and in .jpg, .jpeg, or .png format.
    – Ad Title: Length should be less than 28 character including spaces, Exaggeration/overstatement is not allowed.

More on content creation

  • Your contents should be approved first to be used in ad campaigns.
  • Contents are reviewed between 10 AM to 6 PM on weekdays and you can check the results within 4 hours after sending request (only if the request was made during the reviewing hours).

4. Create a New Campaign

In the Create Campaign page, you can configure all settings related to campaign management including campaign goals, campaign type (single or multi contents), budget, exposure options, remarketing, region, etc.

More on campaign creation

5. Results and Reports

In the Performance page, you can see detailed data on ad performance based on time, media, site, campaign, device, contents, etc. You can optimize your content and campaigns and increase ad efficiency by using this data.

More on Results and Reports

Dable Native Ad

Dable Native Ad

Ads that run on Dable’s media network are displayed on specific areas designated only for Dable. This ad space is called ‘personalized recommendations’ or ‘you might also like’ area, which attracts users’ attentions. Learn more on how Dable recommends contents to users.

  • Broad and powerful media network: Broaden your reach to all regions in Asia. Dable provides 2,800 networks including JoongAng Daily, Chosun Ilbo, and Hankyoreh in Korea and overseas networks in Indonesia, Taiwan, Vietnam, Malaysia and Philippines. 
  • Effective targeting: You can set all available targeting options including interest, regional, and device targeting. Check which targeting options are available here.
  • Easy management and report: You can easily start and end ad campaigns and optimize your campaign based on data provided in daily reports. For details on performance and report, please check here.

Native ads will be placed on ad slots agreed by Dable team and media partners. Most of the ads are placed under or on the right side of the main content. Ad placements are always being monitored through A/B test for performance, and can be modified for best results. Examples of how ads are shown can be seen on each partner’s actual ad slots or here.

Related Guide

How to Run Your Campaign Effectively

How to Run Your Campaign Effectively


  • We recommend creating various types of creatives, at least 3 in one campaign.
  • Run multiple contents together to see which one shows the highest performance. You can remove contents that are not performing well and include new ones.
  • Create various types of contents and optimize them by using indices such as response index, CTR, etc.

  • Your target could be anywhere on the network. When starting your campaign, try broadening your target rather than narrowing it. Then you can gradually narrow your target based on the performance.
  • Based on the performance, you can try out the following methods. You can also try all three at once.
    1) Select media/site with high performance to expose your ad (Whitelisting)
    2) Exclude media/site with low performance from exposing your ad (Blacklisting)
    3) Increase CPC for media category/site with high performance to increase viewability

  • Conversion refers to all the actions that a user who visited your ad’s landing page can take (such as sign-up, purchase, etc.). When you install conversion script, you can track your campaign’s goal and optimize campaign performance based on the tracking results. For more information on conversion script, please click here.

  • This targeting option is helpful for advertisers who want to show their ads on specific region. Please note that exposure may be less than campaigns that does not use Geo Targeting.


  • You can use Remarketing if you have conversion script installed.
  • You can target users who clicked on your ad or completed certain conversion actions.
  • If there is not enough parameter, there might be difficulty in ad spending. For more information on remarketing, please click here.

Create Contents

Create Contents

In the Content Management page, you can find everything related to contents. You can create, edit, and delete contents here.

  1. Go to Content Management page.
  2. All created and active contents are listed here.
  3. You can add multiple contents at once.
  4. Go to Create Content page.

Create New Contents

There are two types of contents based on the landing page format – Outlink and Dable Content. You can create contents in the following 3 steps:

  • Select one of the content types (Outlink or Dable Content)
  • Fill out content details (ad text, image, etc)
  • Request for review

1. Select Content Type


Outlink content leads users to a pre-set URL when they click on an ad. Enter a site or page (landing page) URL where users will visit.

  • Please check if the URL opens normally.
  • You can enter different URLs for each device (Desktop/Mobile) or OS (Android/iOS).
  • You can run various types of content in an ad campaign regardless of the content type (Outlink or Dable Content).

Dable Content

You can configure a landing page with a simple content and image, without any landing URL. For Dable Contents, you have two options to choose from: Article Type, and Mini Contents Type.

  • Article type: You can create blog/news type contents and show them on Newslab(www.newslab.kr), Dable’s news curation site. Examples: Hospital, Business/Startup/Franchise, Finance, Beauty/Cosmetics, Culture/Living
  • Mini content type:  You can promote your content in a layered pop-up, instead of leading users to a landing page. You can add a lead collection form in the pop-up window. Examples: Business/Startup/Franchise (Click on the ads under ‘You may also like’ located at the bottom of this article) More on Mini Contents 

Generate Leads (Optional)

For Inlink or Mini Contents type ads, you can configure the lead collection form template to collect potential customers’ data. You can check the collected data at the Customer Information menu.

On this page you can enter ad texts and upload thumbnail images for your ads. If you are using Google Analytics, you can use tracking feature.

Contents are consisted of Ad Title and Images, and are shown on ‘Recommended Articles(or, ‘You may also like’)’ area with actual articles.

  • Ad Text: Enter ad titles for external and internal use.
  • Image: Upload your thumbnail image.
  • Tracking: We support UTM for Google Analytics users.

Check the details for the last time after filling out all the necessary forms and settings. When everything is complete, press the Save button at the bottom of the page to request for review.

  • Please prepare your contents with enough time, considering image creation period and unexpected factors (like content disapproval).
  • You can only use approved contents in the ad campaign.
  • Operation hours for content review is 10 AM to 6 PM every weekdays, and contents are reviewed in maximum 4 hours.