Integration Process

With adbrix, you can identify which marketing campaign or media attributed to app installs. Segmented data reports provide detailed information on how many of each type of users were gained from different networks, channels, ad type, ad groups and creatives. Linking adbrix is helpful in optimizing your ads and also in the following situations:

• Accurately analyzing data on conversions like app installs occurred on Dable Network
• Setting ad goals based on the analysis and tracking and optimizing campaign performance

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Process

You should first start the linking process in adbrix and then work on the remaining additional settings (create content, enable tracking, etc.) in Dable Dashboard.

1. Partner settings

In the adbrix dashboard, click ‘Ad Partner Settings’ under ‘Attributions’ and search for Dable. Enable partner (Dable) for attribution and postback sending.

1. Enable partner, postbacks, and in app events

2. 1-1. Attributions – AD Partner Settings – search for ‘Dable’

1-2. Click ‘Dable’ to enable partner

1-3. Postbacks

1-4. In App Events

1-5. View/Edit In App Events – Override

1-6. View/Edit In App Events – Edit value

Dable event names supported in adbrix

• Install: install
• Sign up: abx:sign_up
• Loigin: abx:login
• App open: abx:daily_first_open
• View: abx:product_view
• Add to cart: abx:add_to_cart
• Purchase: abx:purchase
• Event1: abx:custom_evt_1
• Event2: abx:custom_evt_2
• Event3: abx:custom_evt_3

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2. Campaign settings

You can create tracking links and deep links in ‘AD Campaign’ under ‘Attributions’ on adbrix Dashboard. These links will be used as landing URLs when creating a content in Dable.

2-1. Creating a new campaign

2-2. Postback Final Setting – App Open Postbacks

2-3. Postback Final Setting – In App Event Postbacks

2-4. Tracking Link – select Dable

2-5. Link with AD Campaign

2-6. Create Tracking Link and Deep Link – 1. Define

2-7. Create Tracking Link and Deep Link – 2. Configure Options

2-8. Create Tracking Link and Deep Link – 3. Complete

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3. Settings in Dable

Add the tracking link (or deep link) created in the adbrix dashboard as your landing URL. Then, check the ‘Link adbrix’ button in the Dable dashboard and you’re all set!

Create content
1-1. Marketing Dashboard – Create content – Outlink

1-2. Marketing Dashboard – Create content – Content details – Tracking – Link adbrix

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Related Guide

• AppsFlyer integration guide

Mini content

Mini Contents is one of the templates provided in Dable Content. It shows your content on a pop-up window, so users don’t need to move to another page.

Why use Mini content?

• Does not interfere with user experience as it blends in well with the surroundings. Mini content is quickly loaded as a pop-up window and it is easy to go back to the original page.
• You can create content and add custom questions in simple steps, without the need to create event landing pages or promotion sites.
• You can attract users in various ways. Various types of form can be used, such as promotion/event signups, request for quotes, etc. By setting an alarm, you can check leads responses as soon as customers submit their answers. Sales team can start their work right away.

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Create Mini Content type content

1. Select ‘Mini Content type’

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2. Add content details

Add ad title, ad description and an image. Enable tracking feature if needed. For details on how to create a content, click here.

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3. Create Mini content

Mini content consists of an image, a description and a call to action(optional).

Add your image according to the Guide.

• Main image: an image displayed at the top of the mini content
  • Recommended size for main image: 1200 x 650px
• Brand logo and brand name: a brand logo image displayed on the left of the brand name
  • Recommended size for brand logo: 400x400px

Add a description that best represents your product or service

• Brand introduction: Enter a title and body content to introduce brand strength or promotional events.
  • You can embed a video to introduce your brand more effectively. Add a Youtube or Vimeo video link. It’s displayed above the brand introduction.
    Video display size : 494 x 315 px
• Backup content: Depending on the browser or ad space, Mini Content type ads may not pop-up. Please select a backup content within the list of registered content in case Mini Content is not available.

(Optional) Add a landing page URL or a lead collection form.

• Landing page URL: Enter the URL to the page a user will visit after clicking on the brand logo, main image and/or CTA buttons. You can add separate URLs for desktop and mobile. Also, you can set different landing pages for Android and iOS. Your ad will not be shown on the device if you don’t set-up the URL.
• CTA button: Add a customized Call-To-Action button. The button is linked to the landing page URL.
• Lead collection form template: You can set up a lead collection form to collect your mini content visitor’s contact information. According to the Personal Information Protection Act, advertisers running lead collection campaigns (i.e. campaigns that collect users’ personal data such as names, phone numbers, email address, etc.) targeting Korea must include the ‘Agreement of Collection and Usage of Personal Information’ checkbox and a URL that links to the advertisers’ ‘Privacy Policy’ in the lead collection form.
  • To add the URL that links to your ‘Privacy Policy’, go to ‘Other Settings’ and enter the URL in the ‘Privacy Policy’ field.
  • If you enable ‘Email Notification’ under ‘Other Settings’, you will be notified by email whenever a lead is collected. For details on ‘Privacy Policy’, click here. To learn how to create an effective lead collection form, click here.

💡 Here are some examples of a CTA button
– Learn more, Sign up, Get a quote, Book an appointment, See how it works, Download, Subscribe

💡 You can see how your content will look like through the ‘Preview’ window on the right side.

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4. Request for review

Have a final look at your content and if there is nothing to change, request for review. Dable checks to see if the content complies with Dable’s Content Review Guide. Only approved content can be served on partner sites.

• Operation hours for content review is 10 AM to 6 PM every weekdays, and contents are reviewed in maximum 4 hours.
• Please prepare your contents with enough time, considering image creation period and unexpected factors (like content disapproval).

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5. See campaign performance

You can find your campaign’s performance data on the performance page.

A ‘lead’ is collected when a user leaves the page by clicking on a logo, an image, or a play button on a video. If you use the lead collection form, the conversion is calculated every time a user submits his/her info. This info can be found under the Lead collection menu in the Marketing Dashboard.

• For details on ‘Understanding Performance Data’, click here. 

Integration Process

1. AppsFlyer Settings

1) Integrated Partners

2) Attribution Link

• Check the Attribution Link that connects to the app market (Google Play or App store)
• Copy the URL and use it as the landing URL when creating contents in Dable
• Lookback window is the period of time to measure achievements. For example, if you set the lookback window to 7 days, only the events that have occurred within 7 days after clicking on the ad will be recognized as the achievement of the ad network.
• *Parameter value is automatically matched by Dable, so no setting is required

3) In-App Events

10 Dable event names

• Install: dable_evt_install
• View: dable_evt_view_content
• Sign up & Enter information: dable_evt_registration
• Login: dable_evt_login
• Open App: dable_evt_app_open
• Shopping Cart: dable_evt_add_to_cart
• Purchase: dable_evt_purchase (If you want to track purchase events, you need to check the ‘Send Revenue’ button)
• event1: dable_evt_custom_1
• event2: dable_evt_custom_2
• event3: dable_evt_custom_3

In-app event postback window refers to the period of sending the postback to Dable on in-app events that take place after install, reattribution, and reengagement

4) OneLink

Recommended Images & Titles

Recommended Images

Recommended Titles

• Titles introducing useful tips and tricks.
  e.g.) Tips to Make Your Makeup Last Overnight.
  e.g.) Simple Tips to Run Android Apps on Your Computer.
  e.g.) How to Wear Your Loafers with Comfort and Style.

• ‘Ranking list’ style titles (e.g. Top N).
  e.g.) 3 Best Boyfriend Gifts for Valentine’s Day.
  e.g) 11 Most Interesting Jobs That Trigger Your Curiosity.
  e.g) 10 Don’ts When Staying in a Hotel.
  e.g) 4 Recommended Destinations for a One Day Trip.

• ‘User review’ style titles (like a journal).
  e.g.) I renewed my living room to create an academic atmosphere.
  e.g.) Our family went to Zhangjiajie on our vacation.
  e.g.) My skin was perfect skin on a wedding day – I was shining brighter than the bride!

• Titles using seasonal expressions.
  e.g.) How to Be a Charming Boyfriend This Summer.
  e.g.) A Perfect Tip to Save Your Electricity Bills in Summer.
  e.g.) What Are the Seasonal Ingredients in March?

• Titles using expressions that sound like informative contents.
  e.g.) Truth about card benefits that you’re missing out on
  e.g.) Secretly recorded conversation, how legal is it?
  e.g.) Sleeping hair follicles, hair loss is an SOS sign from my body

• Titles using public figures.
  e.g.) Mila Kunis Reveals Her Secret to After Birth Weight Loss.
  e.g.) Emma Stone’s ‘How to Use a Spam Blocking App’

• Titles introducing fun and interactive contents.
  e.g.) Want to Know What Your Spouse Looks Like? Try This Psychological Test! 
  e.g.) Will I Get Married in 2021? Find out Your Ideal Type in 12 Questions!

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Best Cases by Industry

[P2p]

[Marriage]

[Education]

[Diet]

[Real Estate]

[Beauty]

[Life Insurance]

[Travel]

[Car Insurance]

[Used Cars]

[Start-up Business]

[Dental Clinic]

[Ophthalmic Clinic]

[Commerce]

[Growth Support]

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Worst Cases by Industry

[Car Insurance]

[Diet]

[Franchise]

[English Education]

[Insurance]

[Travel]

[Marriage]

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[Reference] Image Requirements.

How to make a robots.txt file that increases site visibility

Step 1. Open Notepad

• Open a default text editor program in your computer, e.g. Notepad.

• Copy and paste the following to the Notepad.

User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google
User-agent: Googlebot
Allow: /

This means you are allowing Googlebot (desktop, mobile, and Search) to crawl your site

Step 2. Save File and Upload

• After creating the robots.txt file, please save the file under the name of ‘robots.txt’.

• Upload the file to root directory (root folder) of your site. Root directory is like a ‘parent(root) folder’ in folder structure. Q. In a root folder named ‘Dable,’ we have three sub folders – Company A, Company B, and Company C. In this case, what is the root directory of this site? A. The answer is – ‘Dable’.

• Often, root directory has public_html, html, www, wwwroot, and htdocs as its name. If you cannot find any folder with these names, please look for a folder that has an index file (index.php, index.html, default.html) in it. Then upload the robots.txt file in that folder (note that it could be an html folder under www). You’re all set!

Step 3. Check and Confirm.

• For example, if your website address is http://www.dable.io and you can see all the things you have entered in the Notepad when you type http://www.dable.io/robots.txt in the address bar, then you can confirm your robots.txt file has been successfully uploaded.
• ​ For example, if your website address is www.dable.io and you can see all the things you have entered in the Notepad when you type www.dable.io/robots.txt in the address bar, then you can confirm your robots.txt file has been successfully uploaded.
• There should be only one robots.txt file for each site.

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We hope these tips will be helpful in enjoying a successful advertisement experience through Dable! We will always strive to provide better information to help you increase profits.

If you wish to know more about our services or have any suggestions, please contact ad@dable.io.

Content Guideline for Advertisers

• Contents Review Guideline
• Recommended Images & Titles
• How to create a landing page that won’t get your ad blocked
• How to make a robots.txt file that increases site visibility

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Refund

The refund policy depends on which country the account pays for. Below is the case for the Korea

In case of refund, remaining budget will be refunded after deducting a 5% cancellation fee. You can request for refund by clicking Ad Budget Management > Refund menu in the dashboard. Refund requests will be processed on the 15th or at the last day of each month.

Site Optimization

Customers who show interest in your ad campaign may be widespread throughout the network, however, not all of these customers have same value. Let’s say 1,000 users have clicked your ad in Website A and Website B and these clicks had same CPC. Let’s also say that Website A showed 50 conversions while Website B had only 10 conversions. If the goal of your ad campaign was Conversion, we can say Website A shows higher performance, based on the conversion rate. Therefore, we can decide to increase the CPC in Website A which shows higher performance in conversion, the campaign’s goal. By doing so your ad campaign will be more competitive and helpful in securing more traffic.

• Campaign performance may vary for each media type. If this is the case, try showing ads only in certain media category or increase CPC for that category.

• You can change CPC for each media type by going to the Campaign page and clicking on Change Max CPC Settings > Detailed Settings.

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You can have even more granular control over optimizing a campaign’s performance. By optimizing by sites, you can check each site’s performance and decide to increase CPC or exclude from showing ads depending on the site’s performance.

• Select a campaign in the Performance page and click Site criteria to see each site’s ad performance. 

• In the Performance Details you can adjust each site’s CPC based on the number of conversions or conversion rate.