Prohibited products or services

Common matters

• Products or services aimed at adults
  Adult services or contents, adult shows, adult communities, adult products, as well as thumbnails and landing pages with excessive exposure, explicit and obscene expressions

• Gambling or betting
  All kinds of gambling and betting (Gambling, Casino games, lotto, horse racing, bicycle racing, motorboat racing, sports betting, lottery, etc. Korea’s online go-stop, online poker games, etc.)

• Arms and ammunitions, explosives
  All kinds of firearm: Firearm parts, ammunition (including paintball guns, bb guns) and related parts, etc.
  All kinds of weapons, including self-defense devices: taser guns, defensive weapons, non-cooking knives, etc. Fireworks, explosives of all kinds, etc.
  Any kind of content that introduces a gun brand or promotes branding

• Illegal products and services
  Illegal drugs, Counterfeit goods & Copyrighted contents (Sites, software, or toolbars that enable unauthorized streaming, sharing, copying, or downloading of copyrighted contents)

• Products that are prohibited from being sold or distributed online
  Not allowed

• Inappropriate advertising
  Militancy, Extremism, Racism, Hatred, Violence, Hostility between Countries, Leverage fear, Tragedy

• Discriminatory practice
  Content that promotes or promotes hatred, discrimination, or demeaning against a specific individual or group based on sexual orientation, gender, gender identity, and characteristics that may be subject to structural discrimination or alienation

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Prohibited products or services and Precautions by country

Please note that not all legal requirements of the countries listed below are included, and that advertisers are responsible for investigating and complying with local laws in the business operations and advertising areas. For all countries, the above Common matters is the default.

▶ Contents Review Guideline

A/B Test

A/B test is one of the perfect testing methods to see what your potential customers are responding at. In the Performance page, you can identify the best option among two or more different options. For example, with A/B test you can identify which image and ad text are most effective, and which media category or device shows the highest performance.

How to Conduct an A/B Test

1. Select one parameter for your test. You must select only one parameter for one test.
2. Create one or two campaigns and make all the settings identical except for the parameter you wish to test. For example, if you wish to test the difference in performance between ‘news articles’ and ‘community sites,’ create two campaigns that have all the settings such as CPC, creatives, time, location, etc. identical but for media.
3. Run the campaigns for at least 3~7 days.
4. Analyze the results in the Performance page.
5. You can change budget or adjust campaign settings based on the results.

💡 If you click on the Import Campaign button, you can import the settings of an existing campaign and modify as needed to create a new campaign. This feature helps you save time.

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Test Parameters

You can use the following as parameters for the A/B test.

• Ad title
• Ad image (thumbnail)
• Landing page
• Media category
• Location
• Device

What is a Campaign?

Campaign is a group of multiple ads (content). You can set an ad period, budget, bid price, budget spending options, targeting, etc. on a campaign level. We recommend adding at least 3 content that have similar goals and objectives in a campaign.

💡 Before running ads on Dable, we recommend reading this article on how to run your campaign effectively. This article helps you maximize your performance in Dable ads.

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Create a campaign

In the Campaign Management page, you can find everything related to campaigns. You can create or edit campaigns here.

• To create a campaign, you must have at least 1 approved content.
• As you move on to each stage, you will see various configurable options. Please note that changing minimum bid price and gender/interest/language/WiFi targeting options are available after creating a campaign.
  For details on campaign management, click here.

1. Go to Campaign Management page.
2. All the created and active campaigns are listed.
3. Go to Create Campaign page.

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Create a new campaign

To create a new campaign, click the Create Campaign button.

1.  Create a campaign

If you click the ‘Import Campaign’ button, you can import all the settings from an existing campaign.

Set Campaign Goals

Select one that closely matches your campaign’s goal.

• Dable uses ‘Campaign Goal’ as a reference to provide better advertising services.
• You can change your goals even after making your campaign.

Select Campaign Type

Select one of the options based on the number of contents you will use in a campaign. Select ‘Single Content Campaign’ if you have 1 content, and ‘Multi-Contents Campaign’ if you have more than 2 contents.

• You cannot go to the next step if you do not have any contents created.
• You can add more contents later even if you selected ‘Single Content’ at this step.

Campaign Name

Campaign name is automatically created. Change the name of your campaign so you can easily find it in your account.

*Advanced Option

You can set re-exposure options and remarketing.

• Re-exposure: You can set how many times an ad can be re-exposed to users who clicked on the ad. You can limit re-exposure to 1 day, 7 days and 30 days.
• Remarketing: To use this option, you need to install Dable’s conversion script first. Remarketing shows ads based on the conversion action tracked by Dable’s conversion script.
  For details on remarketing, click here.

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2. Set period/budget

Select budget spending options and limits.

Set campaign budget

• Daily Budget: Set maximum amount of budget to spend in a day. Ad cost will be deducted from the remaining budget. Minimum daily budget is more than 10,000 KRW.
• Total Budget: Campaign will be allocated with a total budget, and will spend all of this budget (or allocated budget until you increase the limit).
  • Total budget should be bigger than the maximum daily budget.
  • Minimum daily budget is more than 10,000 KRW.
• Ad will stop running once the daily budget is depleted. It will resume on the next day.

Set campaign period

• Set days of the week and times of the day to show your ads.

Set distribution options

• Standard distribution: Choose this option if you need to spend your budget as fast as possible. May experience early budget depletion.
• Even distribution: Budget will be evenly distributed throughout the set period.

*Advanced options

You can set Geo targeting and Balance alert.

• Geo targeting: You can target several countries including Korea, Vietnam, Taiwan and Malaysia. For details on Geo targeting, click here.
• Balance alert: If your balance goes below the threshold amount, you can get an alert by email.

FAQ

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3. Select media

You can select which media or device to show your ads on.

• If you are creating campaigns targeting only a specific device, you must select either desktop or mobile. Do not forget to add the link of each device correctly when using Outlink.
• You can also exclude up to 100 media sites.

*Advanced Option

• If you choose to expose ads to a specific media only (News, Magazine, Entertainment/Sports, Blog, Others, etc.), there will be 10% surcharge on CPC.
• If you select sites manually, surcharge will be 20%.

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4. Save

After all is set, click ‘Save’. You need to activate your campaign in order to show your ads.

• If you want to activate your campaign right away, click ‘Yes’. If you click ‘No’, the campaign will be inactive until you click ‘Activate’ in the Campaign Management page.
• Go to the Campaign Management page to see the campaigns you have created.

✔️You can activate up to 20 campaigns at once.
✔️ Your campaign CPC will be automatically set considering the industry standards. You can change the CPC after setting up the campaign. 

You can modify your campaign anytime, but CPC and gender/interest/language/WiFi targeting settings are only available after the campaign has been created.
For details on campaign management, click here.

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Related Guide

• Targeting options
• CPC Setting
• Manage campaigns

Advertiser Account

Sign up and join Dable, the best personalization platform in Asia, to show your ads to most relevant users.

You can create an account here. The contents of this guide may be different depending on where the advertiser’s business is located. This article applies to Korea. If you have any questions related to account creation, please contact us here.

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Before we start

To create an advertiser account, you must have an email address to use as your Login ID, a business license, and a sample content URL.

Dable allows only 1 account per business. If you have an existing account, please use that one instead. If you forgot your password, please click Forgot Password? and follow the instructions. If you need to separate your account, please contact us here.

Please read Dable’s Content Review Guideline and check if you meet all the requirements. In particular, please pay special attention to the following:

✔️ Products or services related to gambling (including lottery) are prohibited. See prohibited products/services here. ✔️ If your ad’s landing page has provocative or sensational content, your ad may not be served.

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Create an ad account

1. Go to the Create Ad Account page.
2. Select ‘I am an advertiser, and I would like to serve ads on Dable network by myself.’
3. Enter Contact Info. Email and password will be used to log in to your Dable marketing dashboard.
4. Enter Business Info. Please provide a website or sample URL that links to your ad content.
5. Enter Campaign Info.
6. If you check on ‘Please send me tips on product updates and campaign best practices’, you will receive our latest news by email.

Once you create an account, we will review it within 1 business day and notify the results to you by email.

💡 The URL of your sample content may be different with the actual URL that will be used in your ad campaign. However, the product or service should not be changed.

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Log in to the Marketing dashboard

Once your account is successfully created, you will receive an email from Dable. Now you can log in to the Marketing Dashboard to create a campaign.

✔️ First things first, please upload your business registration info! You cannot add money to your account without this information. Also, this information will be used to issue your tax invoice.
✔️ Create a content. For details on how to create a content, click here.
✔️ Create a campaign. For details on how to create a campaign, click here.
✔️ To learn more on making payments and issuing tax invoice, click here.

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FAQ

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Related Guide

• Agency Account 

Verifying Script Installation

In the Verify Installation page, you can check the installation status and data for debugging (if needed).

Script Type
In the Script Type cell, you can see what kind of scripts are installed in your website. Script name will be shown if the script works normally.  

Status
In the Status cell, you can see whether the script is active or not. ‘Active’ will be shown for scripts that are properly installed and collecting logs. Last log collection time is also shown, which is one hour from now. If a script is showing ‘Warning’ in the status cell it means the script has not been collecting any data for the last 24 hours. If this is the case, you need to check whether the script has been installed properly. 

Compared to the Previous Day
In this cell, you can see a trend by comparing a script’s action data collected on the previous day during the same time period (24 hours). For example, if you check this data on June 22 10 AM, the cell will show data comparing ‘June 20 10 AM to June 21 10 AM’ with ‘June 21 10 AM to June 22 10 AM.’ Check how your script has been working in the recent past.

Details
If your script is Active, you can say that it is working normally. In this cell, you can see the URL of where your script is located at. For example, if you installed ‘viewcontent’ script on your ad’s landing page, the script will be activated when users reach the landing page. Then the Details cell will show that URL with further data including time and device type. You can use this information to check if your script has been installed in the correct location.

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Related Guide

• Installing Conversion Script

Analyzing Performance Data

In the Performance page, you can search and analyze your campaign data. Performance data is updated everyday around 2-3 AM.(KST)

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1. Set search period

To see performance data for a specific time period, click on the ‘Data Range’ button on the top right corner of the page. ‘Last two weeks’ is selected by default.

• Period, content and device data, Up to 365 days.
• Media type and site data, Up to 93 days.

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2. Select campaign

You can either select all campaigns or select campaigns individually. More than 2 campaigns can be selected at once. By default, all campaigns are selected.

Select campaign ‘Status’. You can filter ‘Active’ or ‘Inactive’ campaigns among your selected campaigns by selecting each status. If you select ‘All’, all campaigns’ data will be shown regardless of the status.

• Inactive campaign refers to inactive, expired, or budget depleted campaigns.

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3. See performance graph.

Your performance data will be displayed in a line chart. With this chart, you can find historical trends and correlation between dimensions.

Under the line chart, click or unclick the colored circles and select data type from the drop-down list to display the data you want to see.

If you click the color circles and turn them to white, that data will not be displayed on the chart.

Hover your mouse over the graph to see more information about your performance for a given day.

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4. See performance data

You can search for performance data according to the following criteria. You can also filter the data by date range such as All, Daily, Weekly and Monthly under each criteria.

• Period: See data by date range.
  • In this view, you can see campaign and content data by clicking on the ‘See campaigns’ and ‘See contents’ toggles. If you click both toggles, it will show data for each content under each campaign.
• Site: See data by site. All sites here are included in the Dable network.
• Content: See data by content.
  • You can choose which content’s data you want to see by using the Content filter feature. Click the ‘Content filter’ button on the right corner and enter the title or ID of the content. Right next to this field, there is a dropdown box you can click on to filter Active or Inactive content.
  • Inactive content refers to content waiting for approval or denied,content without any campaign,content under inactive campaign, content under expired campaign, content under budget depleted campaign, deleted content, and undefined content.
• Device: See data by device.
• Media Type: See data by media type. All media here are included in the Dable network.

You can select how many rows you want to see at once. Click the dropdown under the table to select the number of rows.

💡 To access the campaign report provided in the previous Performance page, click ‘Period’ – See campaigns’ toggle and you will be able to find daily, weekly and monthly campaign reports.

For the definition of each data, click here.

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5. Create customized tables and extract data.

You can customize tables by using the ‘Table settings’ feature and easily find the data you want to see. Click ‘Table settings’ on the right and check columns to add to your table.

Check ‘Save settings’ to save your table settings to browser cookies for up to 3 months.

Click ‘Download’ to download data as Excel or CSV.

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FAQ

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Related Guide

• Understanding Performance Data
• How to Run an Effective Campaign ②

Refund (agency)

Refund policies may vary by the country of your billing address. This article applies to Korea. For other countries, please contact here for more support. 

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The remaining budget will be refunded after deducting a 5% cancellation fee. Please think carefully before requesting a refund.

💡 Try reading a document on ad performance improvement. If you have any questions on ad management and performance, please contact us by going to the Marketing dashboard – ‘Help Center’ – ‘Contact Us’. 

✔️ To request a refund for an active campaign, you can do so after 6 hours of deactivation. Please provide us with your bank account number beforehand.

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1. Fill out the Refund Request Form

2. Submit the form

✔️ Note that promotional credit cannot be refunded.

3. Agree to final refund amount

Dable will review your refund request, it will take about 1 business day. You will receive the result via email or please go to ‘Refund’ – ‘Refund Details’ for the result. You can always cancel the request anytime before the review is completed. Once your request is approved, you should agree to the final refund amount.

4. Issue amended tax invoice on agency commission

We will issue an amended tax invoice to reflect the refund amount. Refunds will be automatically cancelled if the invoice is not issued within 7 days from agreeing to the final refund amount.

5. Refund complete

Dable will process the refund after issuing an amended invoice on the refund amount. Refunds will be made on every 15th or the last day of a month for requests approved 2 business days before the refunding date. If the refunding date falls on weekends or holidays, it will be processed the next day.

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Related Guide

• Refund(advertiser)

Refund

Refund policies may vary by the country of your billing address. This article applies to Korea. For other countries, please contact here for more support. 

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The remaining budget will be refunded after deducting a 5% cancellation fee. Please think carefully before requesting a refund.

💡 Try reading a document on ad performance improvement. If you have any questions on ad management and performance, please contact us by going to the Marketing dashboard – ‘Help Center’ – ‘Contact Us’. 

✔️ If you want to request a refund for an active campaign, you can do so 6 hours after deactivating it. You should also have your bank account number provided beforehand.

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1. Fill out the Refund Request Form

2. Submit the form

✔️ Note that promotional credit cannot be refunded.

3. Agree to final refund amount

Dable will review your refund request, it will take about 1 business day. You can get the results by email or go to ‘Refund’ – ‘Request Details’. You can always cancel the request anytime before the review is complete. Once your request is approved, you should agree to the final refund amount.

4. Issue amended tax invoice on agency commission

Dable will process the refund after issuing an amended invoice on the refund amount. Refunds will be made on every 15th or the last day of a month for requests approved 2 business days before the refunding date. If the refunding date falls on weekends or holidays, it will be processed the next day.

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Related Guide

• Refund(agency)

CPC Setting

If your ad’s performance is higher in certain media category or site, you can increase CPC so that your ads can be prioritized to be exposed on that category or site.

✔️ You cannot set CPC during campaign creation. To change CPC, campaigns should be created first.
✔️ Minimum CPC is different depending on the account’s country and industry. Your CPC cannot be less than the minimum CPC. If you need support on minimum CPC, click here.

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💡 The reason you need to set a ‘maximum’ CPC is because the actual amount advertisers pay may be less than this amount. There can be various types of discounts, such as vCPM and media.

Change maximum CPC

You can change the maximum CPC set in your campaign. You can also choose to set different CPC for PC and mobile.

• Campaign Management – Select the campaign you want to change – Click ‘Change Max CPC Settings’ 🔽 – ‘Basic Setting’ – Enter the amount and click ‘Save’

Set maximum CPC by media type

You can adjust a campaign’s maximum CPC by media type and device. Discounts may apply to CPC depending on the media type.

• Campaign Management – Select the campaign you want to change – Click ‘Change Max CPC Settings’ 🔽 – ‘Detailed Setting’ – Enter the amount and click ‘Save’

Set maximum CPC by site

You can set separate maximum CPCs for each site in your campaign. If your campaign’s maximum CPC is higher than the site’s CPC, the campaign’s CPC will be applied.

• You can set up to 50 separate site CPCs.
• To use this feature, your campaign should be active and sites should have received impressions.

On the Performance page

You can change CPC based on collected data so that your ads can be prioritized to be exposed to certain media.

• Performance – Select a campaign – Click ‘Site’ – Find the site you want to change and click ‘Set CPC’ – Enter the amount and click ‘Apply’

• You can also see the page above by going to Campaign Management > Select a campaign – Click ‘Set CPC by Site’ 🔽 – Click ‘Set CPC’ > Enter the amount and click ‘Save’

On the Campaign Management page

• You can see a list of sites that have separate CPCs in the Performance page.
• Campaign Management > Select a campaign-> Click ‘Set CPC by Site’ 🔽 – Click ‘Set CPC’ – Enter the amount and click ‘Save’

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Related Guide

• Manage campaigns
• Optimizing Sites