Prohibited products or services

Prohibited products or services

Common matters

  • Products or services aimed at adults
    Adult services or contents, adult shows, adult communities, adult products, as well as thumbnails and landing pages with excessive exposure, explicit and obscene expressions
  • Gambling or betting
    All kinds of gambling and betting (Gambling, Casino games, lotto, horse racing, bicycle racing, motorboat racing, sports betting, lottery, etc. Korea’s online go-stop, online poker games, etc.)
  • Arms and ammunitions, explosives
    All kinds of firearm: Firearm parts, ammunition (including paintball guns, bb guns) and related parts, etc.
    All kinds of weapons, including self-defense devices: taser guns, defensive weapons, non-cooking knives, etc. Fireworks, explosives of all kinds, etc.
    Any kind of content that introduces a gun brand or promotes branding
  • Illegal products and services
    Illegal drugs, Counterfeit goods & Copyrighted contents (Sites, software, or toolbars that enable unauthorized streaming, sharing, copying, or downloading of copyrighted contents)
  • Products that are prohibited from being sold or distributed online
    Not allowed
  • Inappropriate advertising
    Militancy, Extremism, Racism, Hatred, Violence, Hostility between Countries, Leverage fear, Tragedy
  • Discriminatory practice
    Content that promotes or promotes hatred, discrimination, or demeaning against a specific individual or group based on sexual orientation, gender, gender identity, and characteristics that may be subject to structural discrimination or alienation

Prohibited products or services and Precautions by country

Please note that not all legal requirements of the countries listed below are included, and that advertisers are responsible for investigating and complying with local laws in the business operations and advertising areas. For all countries, the above Common matters is the default.

Korea
  • Tobacco, Cigarette, Vape related products
    Not allowed
  • Alcohol
    Ads that do not include online sales, allowing only advertisements whose purpose is to raise awareness of the brand
    Only authorized Korean traditional liquor can advertise for online sales
  • Crypto Currency & Block Chain
    Crypto-currency, related products and services are complex and constantly changing the relevant regulations, so advertising can be interrupted by changes in government or Dable policy
  • F/X margin trading
    Advertising is allowed only for companies registered with the Financial Services Commission and whose information is verified on the financial company inquiry page
Taiwan
  • Tobacco, Cigarette, Vape related products
    Not allowed
  • Alcohol
    Allowed if the thumbnail image contains consumer warnings such as ‘No drinking and driving’, if it contains health risks associated with excessive alcohol consumption.
Indonesia
  • Alcohol
    Not allowed
  • Superstition
    Mystical contents (Tarot card, Crystal stone, Ghost cleanser, Chakra, Amulets, etc.)
  • Massage parlor, Karaoke, Discotheque
    Including job vacancy in a related area
  • Others
    Some allowed content might be prohibited by some niche media (e.g. islamic website)
Vietnam
  • Tobacco, Cigarette, Vape related products
    Ads that do not include online sales, allowing only advertisements whose purpose is to raise awareness of the brand
  • Alcohol
    Allowed less than 15 degrees
  • Crypto Currency & Block Chain
    Not allowed
  • Breast milk substitute for children under 24 months old
    Dairy being breast milk substitute for children under 24 months old
    Nutritional supplements for children under 06 months old, artificial feeding bottles and pacifiers are not allowed
  • Political and electoral advertisements
    Any kind of political advertisements are prohibited. Any images of political figures are not allowed unless advertising contracts with the figures exist

Basic requirements for advertisement in VN

  • All advertisers are required to submit business registration
  • In case of *Special category, it is additionally required to submit category license and Certification of advertisement content

Special Category

– medicines
– cosmetics
– food and food additives
– chemicals, preparation for killing insects
– antiseptic for families and health care
– medical equipment
– dairy products and nutritional supplements for children
– medical services
– plant protection medicine, plant protection drug materials, useful organisms serving plant protection – veterinary medicine, and veterinary supplies
– fertilizers, biological preparations serving farming, animal feed, biological preparations serving breeding, plant varieties and animal breeds

Additional restrictions on advertising content

  • Expression restrictions
    – In some industries, Using the exaggerated expressions which are not approved in “Certification of advertisement content” on the thumbnails & landing pages is prohibited
    (e.g. a non-medicine product, such as by adding a Doctor image or comment to induce it to be mistaken for a drug, or by advertising a medical effect, etc.)
    – Using advertisement inartistically, contrary to Vietnam’s history, culture, ethics and traditional customs
    – Using advertisements that degrade the respectability of the National flag, the National emblem, the National anthem, the Party’s flag, national heroes, cultural celebrities, the leaders of the State and the Party
  • For functional food advertisements, cautionary phrases in the landing are required.

* CHÚ Ý: Thực phẩm không phải là thuốc và không có tác dụng thay thế thuốc chữa bệnh. Không sử dụng cho người mẫn cảm với bất cứ thành phần nào của sản phẩm or equivalent.
* WARNING: this is not a medicine and has no effect as a substitute for medicament. Do not use on people who are sensitive to any ingredients of this product.

Malaysia
  • Tobacco, Cigarette, Vape related products
    Ads that do not include online sales, allowing only advertisements whose purpose is to raise awareness of the brand
  • Alcohol
    Contact ad-my@dable.io
Hong Kong
  • Alcohol
    Not allowed
  • Political and electoral advertisements
    Elections, political parties, political organizations, Imply false official government association are not allowed
  • Over the counter treatments
    All advertised pharmacies must be registered with the Drug Office of the Department of Health. Advertisers must comply with the Undesirable Medical Advertisements Ordinance. Advertising related to specific diseases, conditions, and health claims is restricted. Unregistered pharmaceutical products may not be advertised
  • Medicine, Surgical treatment, Device can prevent or cure corona-virus
    Not allowed
  • Financial Service
    Advertisements for investment products requiring authorisation by the Securities and Futures Commission (e.g. unit trusts, mutual funds, mandatory provident fund products, etc.) should not be made unless they are authorised by the Securities and Futures Commission
  • Real Estate
    Lowest selling price should be stated as such and should not create an impression to viewers that it is the average price
  • Promoting by Contest / Gaming
    Anyone who wishes to conduct a trade promotion competition in Hong Kong must apply for a Trade Promotion Competition License (TPCL)from the public officer appointed by the Secretary for Home Affairs
Singapore
  • Medicines
    To advertise medical, cosmetic and beauty products and services approved by each registration authority, contact ad-sg@dable.io
  • Multi-level Marketing and Pyramid Selling
    Prohibits the registration of a company or business that purports to promote pyramid selling schemes or arrangement.
  • National Emblems
    Regulates public displays of the state flag, state crest, National Anthem or flags of other countries that are prohibited by law for commercial use.
  • Sale of Infant Food
    Not allowed
  • Tobacco, Cigarette, Vape related products
    Including imitation tobacco products
  • Alcohol
    Contact ad-sg@dable.io

A/B Test

A/B Test

A/B test is one of the perfect testing methods to see what your potential customers are responding at. In the Performance page, you can identify the best option among two or more different options. For example, with A/B test you can identify which image and ad text are most effective, and which media category or device shows the highest performance.

How to Conduct an A/B Test

  1. Select one parameter for your test. You must select only one parameter for one test.
  2. Create one or two campaigns and make all the settings identical except for the parameter you wish to test. For example, if you wish to test the difference in performance between ‘news articles’ and ‘community sites,’ create two campaigns that have all the settings such as CPC, creatives, time, location, etc. identical but for media.
  3. Run the campaigns for at least 3~7 days.
  4. Analyze the results in the Performance page.
  5. You can change budget or adjust campaign settings based on the results.

💡 If you click on the Import Campaign button, you can import the settings of an existing campaign and modify as needed to create a new campaign. This feature helps you save time.


Test Parameters

You can use the following as parameters for the A/B test.

  • Ad title
  • Ad image (thumbnail)
  • Landing page
  • Media category
  • Location
  • Device

Create new campaign

What is Campaign?

Campaign is a group of multiple ads (content). You can set an ad period, budget, bid price, budget spending options, targeting, etc. on a campaign level. We recommend adding at least 3 content that have similar goals and objectives in a campaign.

💡 Before running ads on Dable, we recommend reading this article on how to run your campaign effectively. This article helps you maximize your performance in Dable ads.


Create campaigns

In the Campaign Management page, you can find everything related to campaigns. You can create or edit campaigns here.

  • To create a campaign, you must have at least 1 approved content.
  • As you move on to each stage, you will see various configurable options. Please note that changing minimum bid price and gender/interest/language/WiFi targeting options are available after creating a campaign.
    For details on campaign management, click here.

  1. Go to Campaign Management page.
  2. All the created and active campaigns are listed.
  3. Go to Create Campaign page.
See all options available for each setting stage


Create new campaign

To create a new campaign, click the Create Campaign button.

1.  Create campaign

If you click the ‘Import Campaign’ button, you can import all the settings from an existing campaign.

Set Campaign Goals

Select one that closely matches your campaign’s goal.

  • Dable uses ‘Campaign Goal’ as a reference to provide better advertising services.
  • You can change your goals even after making your campaign.

Select Campaign Type

Select one of the options based on the number of contents you will use in a campaign. Select ‘Single Content Campaign’ if you have 1 content, and ‘Multi-Contents Campaign’ if you have more than 2 contents.

  • You cannot go to the next step if you do not have any contents created.
  • You can add more contents later even if you selected ‘Single Content’ at this step.

Campaign name

Campaign name is automatically created. Change the name of your campaign so you can easily find it in your account.

*Advanced Option

You can set re-exposure options and remarketing.

  • Re-exposure: You can set how many times an ad can be re-exposed to users who clicked on the ad. You can limit re-exposure to 1 day, 7 days and 30 days.
  • Remarketing: To use this option, you need to install Dable’s conversion script first. Remarketing shows ads based on the conversion action tracked by Dable’s conversion script.
    For details on remarketing, click here.

2. Set period/budget

Select budget spending options and limits.

Set campaign budget

  • Daily Budget: Set maximum amount of budget to spend in a day. Ad cost will be deducted from the remaining budget. Minimum daily budget is more than 10,000 KRW.
  • Total Budget: Campaign will be allocated with a total budget, and will spend all of this budget (or allocated budget until you increase the limit).
    • Total budget should be bigger than the maximum daily budget.
    • Minimum daily budget is more than 10,000 KRW.
  • Ad will stop running once the daily budget is depleted. It will resume on the next day.

Set campaign period

  • Set days of the week and times of the day to show your ads.

Set distribution options

  • Standard distribution: Choose this option if you need to spend your budget as fast as possible. May experience early budget depletion.
  • Even distribution: Budget will be evenly distributed throughout the set period.

*Advanced options

You can set Geo targeting and Balance alert.

  • Geo targeting: You can target several countries including Korea, Vietnam, Taiwan and Malaysia. For details on Geo targeting, click here.
  • Balance alert: If your balance goes below the threshold amount, you can get an alert by email.

FAQ

 I am using Even distribution in my campaign but it doesn’t work.

Even distribution may not work in the following cases:

  • Today is the first day to run your ads
  • Campaign has been re-activated
  • Maximum daily budget is less than 50,000 KRW

3. Select media

You can select which media or device to show your ads on.

  • If you are creating campaigns targeting only a specific device, you must select either desktop or mobile. Do not forget to add the link of each device correctly when using Outlink.
  • You can also exclude up to 100 media sites.

*Advanced Option

  • If you choose to expose ads to a specific media only (News, Magazine, Entertainment/Sports, Blog, Others, etc.), there will be 10% surcharge on CPC.
  • If you select sites manually, surcharge will be 20%.

4. Save

After all is set, click ‘Save’. You need to activate your campaign in order to show your ads.

  • If you want to activate your campaign right away, click ‘Yes’. If you click ‘No’, the campaign will be inactive until you click ‘Activate’ in the Campaign Management page.
  • Go to the Campaign Management page to see the campaigns you have created.

✔️You can activate up to 20 campaigns at once.
✔️ Your campaign CPC will be automatically set considering the industry standards. You can change the CPC after setting up the campaign. 

You can modify your campaign anytime, but CPC and gender/interest/language/WiFi targeting settings are only available after the campaign has been created.
For details on campaign management, click here.


Related Guide

Creating lead collection forms

Creating lead collection forms

Set up custom questions with the Lead Form Template.

When using ‘Dable Content’ ad type (Article/Mini Contents), you can create customer lead collection window by configuring a simple form.


How to create an effective lead collection form

1. Summarize the value of your ad contents.

  • Tell users why they should share their information.
  • Clearly explain your brand and product and encourage users to share their feedback.

2. Set up custom questions

  • Click the ‘Add Custom Field’ button to add your own questions.
  • Identify what the users want, and provide them with appropriate questions and info.
  • Abandon rate falls when users see contents they want.

3. Do not put pressure users.

  • Don’t confuse the users with meaningless or excessive questions.
  • Try to add the most important and essential questions.

​4. Make the users expect for your call.

  • Use the ‘Preferred Contact Time’ element under ‘Input Element Settings’.
  • Ask users when they want to be contacted so they can expect for your call. It will be helpful to secure customers who really want your service.

5. Be in the users’ shoes.

  • Preview the lead collection form to see if everything is ok.
  • Check if the image is not broken or product description is good.

If you collect leads in your campaign while targeting Korea, you must provide a URL that links to your Privacy Policy

According to the Personal Information Protection Act, advertisers running lead collection campaigns (i.e. campaigns collecting users’ personal data such as names, phone numbers, email address, etc.) targeting Korea must include the ‘Agreement of Collection and Usage of Personal Information checkbox and a URL that links to the advertisers’ Privacy Policy in the lead collection form. 

  • Personal data: Personal data is any information that relates to an identified or identifiable living individual. Examples of personal data include the individual’s name, identification card number (residence registration number) or images. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data (Article 2, Clause 1 of Personal Information Protection Act).

A privacy policy must include the following information. If any changes are made, it must be disclosed to users and advertisers must get the users’ consent (Article 15, Clause 2 of Personal Information Protection Act).

  1. Purpose for which the advertisers will collect or use the personal data
  2. The categories of personal data concerned
  3. The length of time for which the personal data will be stored or used
  4. The fact that the users have the right to refuse and if disadvantages follow, the details of such disadvantages

See example

Verifying Script Installation

Verifying Script Installation

In the Verify Installation page, you can check the installation status and data for debugging (if needed).

Script Type
In the Script Type cell, you can see what kind of scripts are installed in your website. Script name will be shown if the script works normally.  

Status
In the Status cell, you can see whether the script is active or not. ‘Active’ will be shown for scripts that are properly installed and collecting logs. Last log collection time is also shown, which is one hour from now. If a script is showing ‘Warning’ in the status cell it means the script has not been collecting any data for the last 24 hours. If this is the case, you need to check whether the script has been installed properly. 

Compared to the Previous Day
In this cell, you can see a trend by comparing a script’s action data collected on the previous day during the same time period (24 hours). For example, if you check this data on June 22 10 AM, the cell will show data comparing ‘June 20 10 AM to June 21 10 AM’ with ‘June 21 10 AM to June 22 10 AM.’ Check how your script has been working in the recent past.

Details
If your script is Active, you can say that it is working normally. In this cell, you can see the URL of where your script is located at. For example, if you installed ‘viewcontent’ script on your ad’s landing page, the script will be activated when users reach the landing page. Then the Details cell will show that URL with further data including time and device type. You can use this information to check if your script has been installed in the correct location.


Related Guide

Analyzing Performance Data

Analyzing Performance Data

In the Performance page, you can search and analyze your campaign data. Performance data is updated everyday around 2-3 AM.

Search Criteria
You can search performance data using the following criteria. 

  • Media Type: See data by media type. All media here are included in the Dable network.
  • Site: See data by site. All sites here are included in the Dable network.
  • Campaign: See data by campaign.
  • Device: See data by device.
  • Content: See data by content.

For definition of data, click here.


  • On the left side of the Dable dashboard, look for ‘Performance.’

  • You can click on the date tab to adjust the date.
  • Default value is ‘All’ for Campaign, and ‘last two weeks’ for Date.

  • You can select a campaign and see specific data per each criteria.

  • You can select ad status and see specific data per each criteria

  • You can Copy data or Download data as Excel.

Refund (agency)

Refund (agency)

Refund policies may vary by the country of your billing address. This article applies to Korea. For other countries, please contact here for more support. 


The remaining budget will be refunded after deducting a 5% cancellation fee. Please think carefully before requesting a refund.

💡 Try reading a document on ad performance improvement. If you have any questions on ad management and performance, please contact us by going to the Marketing dashboard – ‘Help Cente’r – ‘Contact Us

✔️ If you want to request a refund for an active campaign, you can do so 6 hours after deactivating it. You should also have your bank account number provided beforehand.


1. Fill out the Refund Request Form

Go to the Marketing dashboard > Refund and click the Refund Request Form.

2. Submit the form

Check if everything is correct: payment date, email address, requested refund amount and expected refund amount.

✔️ Note that promotional credit cannot be refunded.

3. Agree to final refund amount

Dable will review your refund request, it will take about 1 business day. You can get the results by email or go to ‘Refund’ – ‘Request Details’. You can always cancel the request anytime before the review is complete. Once your request is approved, you should agree to the final refund amount.

4. Issue amended tax invoice on agency commission

We will issue an amended tax invoice to reflect the refund amount. Refunds will be automatically cancelled if the invoice is not issued within 7 days from agreeing to the final refund amount.

5. Refund complete

Dable will process the refund after issuing an amended invoice on the refund amount. Refunds will be made on every 15th or the last day of a month for requests approved 2 business days before the refunding date. If the refunding date falls on weekends or holidays, it will be processed the next day.


Related Guide

Refund

Refund

Refund policies may vary by the country of your billing address. This article applies to Korea. For other countries, please contact here for more support. 


The remaining budget will be refunded after deducting a 5% cancellation fee. Please think carefully before requesting a refund.

💡 Try reading a document on ad performance improvement. If you have any questions on ad management and performance, please contact us by going to the Marketing dashboard – ‘Help Center’ – ‘Contact Us

✔️ If you want to request a refund for an active campaign, you can do so 6 hours after deactivating it. You should also have your bank account number provided beforehand.


1. Fill out the Refund Request Form

Go to the Marketing dashboard > Refund and click the Refund Request Form.

2. Submit the form

Check if everything is correct: payment date, email address, requested refund amount and expected refund amount.

✔️ Note that promotional credit cannot be refunded.

3. Agree to final refund amount

Dable will review your refund request, it will take about 1 business day. You can get the results by email or go to ‘Refund’ – ‘Request Details’. You can always cancel the request anytime before the review is complete. Once your request is approved, you should agree to the final refund amount.

4. Issue amended tax invoice on agency commission

Dable will process the refund after issuing an amended invoice on the refund amount. Refunds will be made on every 15th or the last day of a month for requests approved 2 business days before the refunding date. If the refunding date falls on weekends or holidays, it will be processed the next day.


Related Guide

CPC Setting

CPC Setting

If your ad’s performance is higher in certain media category or site, you can increase CPC so that your ads can be prioritized to be exposed on that category or site.

✔️ You cannot set CPC during campaign creation. To change CPC, campaigns should be created first.
✔️ Minimum CPC is different depending on the account’s country and industry. Your CPC cannot be less than the minimum CPC. If you need support on minimum CPC, click here.


💡 The reason you need to set a ‘maximum’ CPC is because the actual amount advertisers pay may be less than this amount. There can be various types of discounts, such as vCPM and media.

Change maximum CPC

You can change the maximum CPC set in your campaign. You can also choose to set different CPC for PC and mobile.

  • Campaign Management – Select the campaign you want to change – Click ‘Change Max CPC Settings’ 🔽 – ‘Basic Setting’ – Enter the amount and click ‘Save’

Set maximum CPC by media type

You can adjust a campaign’s maximum CPC by media type and device. Discounts may apply to CPC depending on the media type.

  • Campaign Management – Select the campaign you want to change – Click ‘Change Max CPC Settings’ 🔽 – ‘Detailed Setting’ – Enter the amount and click ‘Save’

Set maximum CPC by site

You can set separate maximum CPCs for each site in your campaign. If your campaign’s maximum CPC is higher than the site’s CPC, the campaign’s CPC will be applied.

  • You can set up to 50 separate site CPCs.
  • To use this feature, your campaign should be active and sites should have received impressions.

On the Performance page

You can change CPC based on collected data so that your ads can be prioritized to be exposed to certain media.

  • Performance – Select a campaign – Click ‘Site’ – Find the site you want to change and click ‘Set CPC’ – Enter the amount and click ‘Apply’
  • You can also see the page above by going to Campaign Management > Select a campaign – Click ‘Set CPC by Site’ 🔽 – Click ‘Set CPC’ > Enter the amount and click ‘Save’

On the Campaign Management page

  • You can see a list of sites that have separate CPCs in the Performance page.
  • Campaign Management > Select a campaign-> Click ‘Set CPC by Site’ 🔽 – Click ‘Set CPC’ – Enter the amount and click ‘Save’

Related Guide

adbrix Integration Guide

Integration Process

With adbrix, you can identify which marketing campaign or media attributed to app installs. Segmented data reports provide detailed information on how many of each type of users were gained from different networks, channels, ad type, ad groups and creatives. Linking adbrix is helpful in optimizing your ads and also in the following situations:

  • Accurately analyzing data on conversions like app installs occurred on Dable Network
  • Setting ad goals based on the analysis and tracking and optimizing campaign performance

Process

You should first start the linking process in adbrix and then work on the remaining additional settings (create content, enable tracking, etc.) in Dable Dashboard.

1. Partner settings

In the adbrix dashboard, click ‘Ad Partner Settings’ under ‘Attributions’ and search for Dable. Enable partner (Dable) for attribution and postback sending.

  1. Enable partner, postbacks, and in app events

  2. 1-1. Attributions – AD Partner Settings – search for ‘Dable’
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1-2. Click ‘Dable’ to enable partner

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1-3. Postbacks

Configure ‘App Open Postbacks’. If you enable ‘New Install’ postback for example, you can see conversions for new installs.

1-4. In App Events

For In App Events postbacks, toggle on the event you wish to track. Postback will begin right away.

1-5. View/Edit In App Events – Override

To match the names of events Dable can receive and the names the advertiser has set, turn on the ‘Override’ toggle.

1-6. View/Edit In App Events – Edit value

Among key values, change the value of event_name to match with the event you wish to track.

Dable event names supported in adbrix

  • Install: install
  • Sign up: abx:sign_up
  • Loigin: abx:login
  • App open: abx:daily_first_open
  • View: abx:product_view
  • Add to cart: abx:add_to_cart
  • Purchase: abx:purchase
  • Event1: abx:custom_evt_1
  • Event2: abx:custom_evt_2
  • Event3: abx:custom_evt_3

2. Campaign settings

You can create tracking links and deep links in ‘AD Campaign’ under ‘Attributions’ on adbrix Dashboard. These links will be used as landing URLs when creating a content in Dable.

2-1. Creating a new campaign

2-2. Postback Final Setting – App Open Postbacks

Configure ‘App Open Postbacks’ in the campaign. If you enable ‘New Install’ postback, you can see how many new installs were generated by using the URL created in this campaign.

2-3. Postback Final Setting – In App Event Postbacks

Configure ‘In App Event Postbacks’ for this campaign. If you toggle on an event you wish to track, you can see its performance by using the URL created in the campaign.

2-4. Tracking Link – select Dable

2-5. Link with AD Campaign

2-6. Create Tracking Link and Deep Link – 1. Define

Enter the name of the tracking link and select its landing format.
*Download + Deeplink: Use market landing for app download and deep link together.
*Download:Does not use deep link.

2-7. Create Tracking Link and Deep Link – 2. Configure Options

Set the path value for apps for deep link; tracking links does not need path value.
*You should first complete configuring AD Landing Settings appropriate for each app.
*Tracking parameters are matched by Dable automatically, so you do not need to touch anything.

2-8. Create Tracking Link and Deep Link – 3. Complete

Copy Click-Ad-Touch tracking link and use it for landing URL when creating a content in Dable.

3. Settings in Dable

Add the tracking link (or deep link) created in the adbrix dashboard as your landing URL. Then, check the ‘Link adbrix’ button in the Dable dashboard and you’re all set!

Create content
1-1. Marketing Dashboard – Create content – Outlink

*Click ‘I want to set different landing pages for Android and iOS’.
*Add different tracking links (deep links) for Android and iOS.

1-2. Marketing Dashboard – Create content – Content details – Tracking – Link adbrix


Related Guide