How Dable recommends ads

1. Ad quality

Dable provides you with quality ads. Only the ads that passes a stringent inspection system is shown on the site, and only clean ads without provocative or illegal contents are supported.

2. Ad targeting

[1] Context targeting: Ads with high relevancy with contents that are being read by a visitor are given priority.

[2] Interest targeting: Ads that fit the general or recent interests of a visitor are given priority.

Notifications regarding website domain

Notifications regarding website domain

Did you change the website domain?

If you change the domain for a website that is currently using Dable services, it may cause temporary difficulties in providing recommendation services. Please contact us via email (media@dable.io) before changing the domain to find out about the proper procedure.

Do you have more than 2 domains landing on an identical website?

In cases where there are multiple domains that land on an identical website, please inform us of all domains to prevent traffic omissions that may affect ad and recommendation outcomes as well as to allow proper widget display.

About HTTPS

Dable supports HTTPS by default. However, the address for og:image previously collected by the Dable system is HTTP.
Please change the og:image address before changing the entire domain so that updated information can be collected preemptively.

Review Traffic Analysis – detail

Review Traffic Analysis – detail

Category Analysis

Traffic by categories according to the categories in your website.

User Action Analysis

User action records such as Item View, Search, Visit and so on.

Gender Analysis

Shows users by gender. Demographic data is an estimate based on data collected by Dable, so use it only as a reference.

Age Analysis

Shows users by age group. 

Important policies for service provision

Important policies for service provision

Termination of Dable service

  • Registering contents unsuitable for partnership: If contents that are unsuitable for partnership with Dable is registered after account application has been approved, ad service may be terminated without prior notice.
  • Adding a widget script for an approved website to an unapproved website: Adding a widget code for an approved website to an unapproved website may result in termination of services for both the unapproved and the approved website.
  • Excessive invalid revenue ratio: Dable has an “invalid click” policy to protect the interests of the media company and the advertiser.
    An “invalid click” is a click that aims to induce charge to an advertiser or increase a media company’s revenue, either intentionally or unintentionally.
    Dable has developed an independent technology to analyze all ad clicks to recognize all intentional or unintentional click activities that result in the advertiser being charged.

The following items detail the conditions of an invalid click and such activities may become grounds for termination of service.

  1. Cases where the administrator directly clicks an ad displayed on a website
  2. Cases where the same user clicks on an ad repeatedly within a designated period
  3. Repetitive ad clicks or impressions by more than one user
  4. Cases where a website directly induces a visitor to click on an ad
    (For example, statements asking users to click on an ad)
  5. Cases using an external software (automatic click tools, traffic source, bots, and other fraudulent software) to create clicks.

The above is not an all-inclusive list of cases considered as invalid clicks. Invalid clicks by a media company may cause trust issues, resulting in lowered CPC rates. Please take care to ensure that not even a single invalid click occurs.

Notification of site termination

If terminating the operation of a website currently using Dable services, please inform us of the termination via email.

  • media@dable.io

Review Traffic Analysis

Review Traffic Analysis

Log Collection Status

You can check Real-time log collection status.

  • View : Log status for article page
  • Visit : Log status for pages with no log collection script or item_id

Page Views

Total number of pages users have visited.
Hourly data can be viewed up to last month, and data can be viewed up to 31 days at a time.
Daily, weekly, and monthly data can be viewed up to last year, and data can be viewed up to 365 days at a time.

Unique Visitors

Daily, weekly, and monthly data can be viewed up to last year, and data can be viewed up to 365 days at a time. 

Funnel Analysis

The number of users transferred to the service page.

App Traffic Analysis

View page traffic from the publisher content consumed by apps. You can check the traffic generated by each app.

Reco. Performance by algorithm

Reco. Performance by algorithm

Popular Contents Ranking

운Ranking of popular contents. Shows contents that attracted users for the last 30 minutes.
Hourly data can be viewed up to one month, and daily data can be viewed up to one year.

Popular Contents by Visiotrs

A list of contents that were popular to each visitor group.
Hourly data can be viewed up to one month, and daily data can be viewed up to one year.

Hot in Social

Ranking of popular items visited from social networks. If there are a lot of traffic from social network, the contents can be produced in the future by referring to Hot in Social articles.

Perused Article Ranking

Rank of items with high perusal rate. You can recommend users with articles with high perusal rate. Hourly  Daily 

Review Reco. performance

Review recommendation performance

Publishers who use Dable’s recommendation widget can review recommendation outcome through the Reco.Performance in the Admin dashboard.

Recommendation CTR

The percentage of recommendation clicks compared to the total widget impressions.
Hourly data can be viewed up to one month, and retrieved up to 31 days at a time.
Daily, weekly, and monthly data can be viewed up to one year, and retrieved up to 365 days at a time.

If using multiple widgets, individual widgets can be selected. Rate of the number of recommendation clicks per algorithm may also be reviewed. You can review how many users clicked on items recommended by different algorithms through the rate of the number of recommendation clicks.

PV per User

Average number of item pages viewed by one unique visitor.
You can review total number of users and page views as well as compare total page views per user in terms of page views per number of users who clicked on a recommendation widget to total page views per visitor. This data can also be reviewed by monthly, weekly, daily and hourly categories. 

Widget Viewabililty

The percentage of the widget visible to visitors. The higher the reach, the more exposure the widget gets. Moving the widget to the top will increase your ad revenue as well as traffic.

Article Consumption

Number of items viewed by visitors. This provides the total number of items consumed by a visitor, minus repeated items, by monthly, weekly or daily categories. Compare item consumption before and after adding Dable recommendation widget to see how much item consumption the recommendation widget is responsible for.

Review Ad performance

Review Ad performance

Publishers using Dable’s recommendation as well as ad widget can review ad outcome through the Ad Performance menu in the administrator dashboard.

Today so far

Review today’s ad revenue. Ad revenue will change depending on the time the data was reviewed. You can compare today’s ad revenue to yesterday’s data. It also displays expected monthly revenue. In addition, it displays in real-time which ad in which widget is being clicked on.

Daily Report

Displays daily ad revenue for the selected period. For a widget that includes an ad, you can review the number of impressions and viewable impressions, viewable impression rate, number of clicks, vCTR, CPC, CPM, vCPM and expected revenue. Expected revenue does not consider clicks via invalid traffic and as such is not the confirmed amount. If you are using multiple widgets, you can review outcomes per widget.

Monthly Report

Displays monthly ad revenue for the selected period. You can review the confirmed revenue that excludes invalid traffic revenue from the expected revenue for the appropriate month.

Daily Report – All Sites

If multiple service names (websites) are registered to an account, you can review the daily revenue from all service names (websites)..

Monthly Report – All Sites

If multiple service names (websites) are registered to an account, you can review the monthly revenue from all service names (websites).

Ad Performance – All Sites

If multiple service names (websites) are registered to an account, you can review the revenue per service name (website).

Pre-procedure for payment

Pre-procedure for payment

Register account information

Please register the necessary information in the Admin dashboard when first registering for an account to allow ad revenue settlement.

[1] Corporate business / sole proprietorship

  • Register personnel information to receive emails on ad revenue for the previous month.
  • Upload business registration certificate.
  • Upload copy of the first page of bank book. (under ownership of the business)

[2] Individual

  • Register personnel information to receive emails on ad revenue for the previous month.
  • Upload copy of the first page of bank book, (under ownership of the name used in the application)
  • Enter citizen registration number.


– Bank book upload guide: Capture or scan a copy of the bank book under ownership of the name used in the application with the name, bank name, and the account number displayed clearly in its entirety. Ensure that the text and the numbers are clearly identifiable when uploading.
– Citizen registration number: If you register with a citizen registration number different from that of the name used in the application, ad revenue cannot be paid out.

* Entered citizen registration numbers are stored in an encrypted form in the system once validated and processed. Stored citizen registration numbers are only used for the purpose of settlements by the staff in charge.


Modifying account information

[1] Corporate business / sole proprietorship
When you want to modify the account information, you should re-upload business registration certificate and copy of the first page of bank book in Ad Performance > Payment in Admin dashboard.

[2] Individual
You should delete existing account information and re-upload new information. If you want to receive a copy of your bankbook under a different name, not your name, it is essential to verify your relationship. For specific procedures, please contact through e-mail.


Payment schedule for publishers

Payment schedule for publishers

1. Settlement schedule for corporate media companies

Ad revenue is paid out using the following 3-step procedure.

  •  Step 1: Dable → Media: Email on ad revenue for the previous month is sent out by the 5th business day of each month
  • Step 2: Media → Dable: Tax invoice for the ad revenue issued by the 10th business day of each month
  • Step 3: Dable → Media: Ad revenue is paid out by the 15th business day of each month

2. Settlement schedule for individuals

Ad revenue is paid out using the following 2-step procedure.

  • Step 1: Dable → Media: Email on ad revenue for the previous month is sent out by the 5th business day of each month
  • Step 2: Media → Dable: Final amount of media revenue share portion (50% of ad revenue) minus tax and sales from invalid revenue is paid out by the 15th business day of each month

3. Settlement schedule for individuals residing overseas

Ad revenue is paid out using the following 2-step procedure.

  • Step 1: Dable → Media: Email on ad revenue for the previous month is sent out by the 5th business day of each month
  • Step 2: (if account information has been entered) Dable → Media: Ad revenue for 3 months is paid out on the first month of each period (January, April, July, October) by the 15th business day of each month

4. Payment outside of schedule

Please note that Dable does not pay out ad revenue in advance outside of established settlement schedule.